IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • Jenoptik supplies sophisticated multi-section control project
    November 17, 2014
    Efficient speed enforcement in the most highly frequented tunnel in Austria on the A7 near Linz. The Bindermichl-Niedernhart tunnel complex on Austrian highway A7 connects the major east/west A1 route from Vienna/ Bratislava to Munich/Salzburg with the A7/ E55 running south from Prague in the Czech Republic. This happens right in the middle of the city of Linz, Austria.
    Read More
  • Idaho adds human dimension to winter savings
    September 23, 2014
    Idaho leverages the increased capability and reliability of its road weather sensor network to reduce costs and prevent accidents. Weather-related accidents can form a significant chunk of an authorities’ annual road casualty statistics. While authorities cannot control the weather, the technology exists to monitor the road conditions and react with warnings to motorists and the treatment of icy or snow-covered roads. However, with all capital expenditure now placed under the microscope of public scrutiny,
    Read More
  • Kerb your enthusiasm, warns Passport
    March 4, 2019
    Dynamic kerbside management is crucial if urban authorities are to address increasingly chaotic situations caused by the gig economy and mobility innovation, says Adam Warnes at Passport Demand for the kerbside is growing and changing and it’s no surprise when you consider the recent innovations within the mobility industry. For starters, there are new modes of transport, including ride-shares, electric vehicles (EVs), dockless cycles, last-mile consolidations and autonomous vehicles (AVs). Secondly, the
    Read More
  • Corruption corrodes confidence as ITS battles to improve safety
    October 13, 2015
    News items and articles in this issue illustrate the highs and lows of ITS and the dilemma inherent in enforcement application. An IIHS report showing that speed cameras change motorists' behaviour beyond the immediate vicinity of the installations is further evidence of the positive influence the technology can have, however the guilty plea in the Chicago red light corruption case serves to undermine the entire concept.
    Read More

Highlighted Content