IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • Chicagoans use Passport parking apps over 40 million times
    April 20, 2018
    Citizens of Chicago have used the PassportParking and ParkChicago apps over 40 million times in the last five years to pay for parking from their smartphones, according to mobile payment provider Passport. Both versions of the application aim to enable commuters to extend sessions remotely from their smartphones, allowing commuters on the city’s Metra rail network to take the train while avoiding lines to purchase tickets. PassportParking is the basic app, while ParkChicago is Passport’s customised
    Read More
  • TRL: In-vehicle tech is developing – but the driver isn’t
    August 19, 2019
    The evidence base for distracted driving has failed to keep up with technological developments, argue TRL’s Neale Kinnear and Paul Jackson. New research is urgently needed
    Read More
  • Jenoptik mulls road user charging post-Covid
    October 8, 2020
    The impact of the Covid-19 pandemic on the transport sector showed a significant reduction of traffic, greenhouse emissions and air pollution all over the world. However, as the economy recovers, traffic, emissions and air pollution are expected to rebound to pre-pandemic levels or may become even worse.
    Read More
  • America fires V2V starting gun
    April 7, 2014
    Leo McCloskey, ITS America’s senior vice president for Technical Programs, talks to Jason Barnes about what the recent NHTSA ruling on light vehicle connectivity means for cooperative infrastructures in North America. In early February the US Department of Transportation’s (USDOT’s) National Highway Traffic Safety Administration (NHTSA) announced it had decided to start taking steps to enable Vehicle-to-Vehicle (V2V) communication technology for light vehicles. In so doing, the many safety-related applicati
    Read More

Highlighted Content