IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • Intel investing in vehicles’ connected future
    November 30, 2012
    Prospects for a vision of vehicles fully connected to traffic information, safety and entertainment services are being boosted by a $100 million investment from Intel. Pete Goldin reports. Hear the name Intel and what comes to mind is processing power. What may not be realised is that Intel is positioned to become a major player in the automotive technologies market, including connected vehicle technology. To strengthen this position, the company’s investment arm, Intel Capital, has established a $100 milli
    Read More
  • US transportation policy needs to restart to sort shortcomings
    August 2, 2012
    Joshua Schank has no illusions when it comes to what he and the Bipartisan Policy Center are suggesting in Performance Driven: New Vision for US Transportation Policy. Released in June of this year, this major report (see Sidebar, 'The Shift in Thinking') advocates no less than a root-and-branch overhaul of the way in which the US transportation system is run - how money is allocated and how the beneficiaries of that funding are selected. As its name suggests, Schank and his colleagues are urging senior US
    Read More
  • Traveller experience study identifies key themes for improving transport network
    October 14, 2015
    The UK’s Transport Systems Catapult has identified key areas of development in the transport network in its traveller experience study, Traveller Needs, which comprised of 10,000 online questionnaire respondents, 50 company interviews, and 100 expert interviews. The research found that 75 per cent of journeys are characterised by pain-points, with 57 per cent of travellers always looking for ways to optimise their journey. Public transport is considered to be poor value for money with the ‘high cost
    Read More
  • RCA designs mobility for life
    June 11, 2019
    The Royal College of Art is a design powerhouse, and researcher Artur Mausbach is turning his attention to what future mobility will look – and feel – like. Adam Hill finds out more The name Royal College of Art (RCA) does not immediately bring to mind images of industrial design. But past alumni of this prestigious London institution include vacuum cleaner king James Dyson as well as that former enfant terrible of the artistic world, Tracey Emin: the RCA has always had a foot in both camps. And now it
    Read More

Highlighted Content