IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • Here’s HD AV map prepared for 5G
    June 17, 2019
    The emergence of 5G may not be necessary to provide a high-definition map for autonomous driving, says Matt Preyss from Here Technologies. Ben Spencer asks why 5G is a hot topic worldwide, with the potential for faster transfer of information eagerly awaited by those convinced that it will be a game-changer for the ITS industry. High-definition (HD) maps are essential to allow autonomous vehicles (AVs) to understand their environment, and operate safely within it in relation to other road users and p
    Read More
  • London’s zero-emission plan is premature, warns FTA
    October 24, 2018
    Plans to implement a clean air zone in London are premature, says a transport trade body - because zero-emission vehicles are not commercially viable. The Freight Transport Association (FTA) is unimpressed with the City of London Transport Strategy’s ambition to improve air quality and traffic in the east of the capital and the Barbican area by 2022. This draft scheme, which maps out a 25-year framework for managing streets within the City’s ‘Square Mile’, includes establishing a speed limit of 15 mp
    Read More
  • Autonomous vehicles, smart cities: moving beyond the hype
    February 21, 2018
    There is a lot of excited chatter about autonomous vehicles – but 2getthere’s Robbert Lohmann suggests we might need to take a step back and look realistically at what is achievable. You might be surprised that the chief commercial officer of a company delivering autonomous vehicles would begin an article with the suggestion that we need to get past the hype. And yet I do; because we have to, and urgently so. The hype prevents the development of autonomous vehicles that address actual transit needs. And
    Read More
  • New software could detect when people text and drive
    September 20, 2017
    Engineering researchers at Canada’s University of Waterloo are developing technology which can accurately determine when drivers are texting or engaged in other distracting activities. The system uses cameras and artificial intelligence (AI) to detect hand movements that deviate from normal driving behaviour and grades or classifies them in terms of possible safety threats.
    Read More

Highlighted Content