IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • Port Authority of New York to go all-electric
    November 2, 2018
    A leading US public transportation agency has become the first in the country to embrace the Paris Climate Agreement, and will introduce an all-electric airport shuttle bus fleet. The voluntary Paris deal is aimed at curbing global temperature rise to under 2 degrees Celsius. As part of a commitment to achieving this, the Port Authority of New York and New Jersey says it will aim to reduce greenhouse gas (GHG) emissions by 35% by 2025 – and 80% by 2050. Its shuttle fleet will consist of 36 electric vehicl
    Read More
  • Here unveils Live Sense road hazard SDK
    October 14, 2019
    Here Technologies has released a software development kit (SDK) which it says provides real-time insights on driving conditions and upcoming obstacles without the need for connectivity. Here claims its Live Sense SDK uses artificial intelligence and machine learning to turn front-facing cameras such as smartphones and dashcams into vehicle sensors which can detect other vehicles, pedestrians or cyclists, potholes and road closures. Live Sense then provides information through audio and visual notificati
    Read More
  • How C/AVs could serve rural communities
    July 23, 2019
    In Ireland, there is low population density and a lot of rain – which can make last-mile journeys a trial. Orla O’Halloran at Arup has some thoughts on how C/AVs could serve rural communities Connected and autonomous vehicles (C/AVs) have the potential to be a vital link for people in rural communities, as part of a wider Mobility as a Service (MaaS) solution. That is the view of Orla O’Halloran, intelligent mobility consultant at Arup. She believes that MaaS needs to be considered in conjunction with ot
    Read More
  • Data holds the key to combating VRU casualties
    May 8, 2015
    Accident analysis software can help authorities identify common causes and make best use of their budgets, as Will Baron explains. More than 1.2 million people die on the world’s roads each year and according to the World Health Organisation, half of these are pedestrians and vulnerable road users (those whose vehicle does not have a protective shell, such as motorcyclists and cyclists). While much has been done to improve road safety and cut the number of deaths and serious injuries on our roads, a great d
    Read More

Highlighted Content