Skip to main content

HooYu collaborates with Easycar on revealing car renter identities

Identity confirmation provider HooYu has partnered with peer-to-peer car rental platform easyCar Club (ECC) to confirm customer identities as a means of increasing confidence in hiring and renting cars. HooYu cross-references an analyses data from a person’s digital footprint and verifies the driver as well as extracts and verifies data from ID documents and conducts a biometric facial check comparing a self of the customer with the facial image of their ID document.
October 3, 2017 Read time: 1 min
Identity confirmation provider HooYu has partnered with peer-to-peer car rental platform easyCar Club (ECC) to confirm customer identities as a means of increasing confidence in hiring and renting cars.


HooYu cross-references an analyses data from a person’s digital footprint and verifies the driver as well as extracts and verifies data from ID documents and conducts a biometric facial check comparing a self of the customer with the facial image of their ID document.

Jin Ng, ECC product manager said "Many users are starting to reassess car ownership and increasingly view Cars as a Service as a more pragmatic approach to urban mobility. HooYu helps us add another layer of trust and safety to our marketplace giving our vehicle owners additional confidence in knowing that we proactively verify the identity of our users."

Related Content

  • Virtual traffic management centres, a new direction in traffic monitoring
    January 30, 2012
    David Crawford picks up a new direction trend in traffic monitoring The surprise winner in the Traffic Management Centre (TMC) category of the recently-announced 2011 OSMOSE (Open Source for MObile and SustainablE city) Awards for European innovations in urban transport, is the Danish city of Aalborg - which doesn't have a TMC. Alternatively, one might consider its 'virtual' TMC as a signpost for the future in medium-sized cities.
  • US DOT issues federal guidance for improving motor vehicle cyber security
    October 25, 2016
    The US Department of Transportation's National Highway Traffic Safety Administration (NHTSA) is taking a proactive safety approach to protect vehicles from malicious cyber-attacks and unauthorised access by releasing proposed guidance for improving motor vehicle cyber security. The proposed cyber security guidance focuses on layered solutions to ensure vehicle systems are designed to take appropriate and safe actions, even when an attack is successful. The guidance recommends risk-based prioritised ident
  • Amazon keeps its head in the cloud
    December 17, 2021
    The days of Amazon just selling books may be long, long gone – but Randy Iwasaki of Amazon Web Services tells Adam Hill why the ability to tell stories still has an important place in a highly technical transport environment
  • Ford AVs on streets of Washington, DC
    October 24, 2018
    Ford is to be the first company to test autonomous vehicles (AVs) in Washington, DC – with a view to starting a commercial service there in 2021. The car company – which already has AV trials in Detroit, Pittsburgh and Miami - will begin testing in the US capital early next year. An operations centre will be set up in the city and Sherif Marakby, CEO of Ford Autonomous Vehicles, says fleet deployment will be done in a way that aids job creation. The company plans to work with local officials to tes