Skip to main content

HooYu collaborates with Easycar on revealing car renter identities

Identity confirmation provider HooYu has partnered with peer-to-peer car rental platform easyCar Club (ECC) to confirm customer identities as a means of increasing confidence in hiring and renting cars. HooYu cross-references an analyses data from a person’s digital footprint and verifies the driver as well as extracts and verifies data from ID documents and conducts a biometric facial check comparing a self of the customer with the facial image of their ID document.
October 3, 2017 Read time: 1 min
Identity confirmation provider HooYu has partnered with peer-to-peer car rental platform easyCar Club (ECC) to confirm customer identities as a means of increasing confidence in hiring and renting cars.


HooYu cross-references an analyses data from a person’s digital footprint and verifies the driver as well as extracts and verifies data from ID documents and conducts a biometric facial check comparing a self of the customer with the facial image of their ID document.

Jin Ng, ECC product manager said "Many users are starting to reassess car ownership and increasingly view Cars as a Service as a more pragmatic approach to urban mobility. HooYu helps us add another layer of trust and safety to our marketplace giving our vehicle owners additional confidence in knowing that we proactively verify the identity of our users."

Related Content

  • Hawaii backs road user charging to replace fuel tax
    August 7, 2019
    Fuel tax revenue in Hawaii is falling - and even in paradise, someone has to pay. Adam Hill talks to Hawaii DoT’s Scot Uruda about a major change in the way the state funds road improvements All over the world, governments, transportation agencies and local authorities are casting around for new forms of revenue as the money from taxes imposed on fuel begins to trickle away. Spending is outstripping tax take as a combination of more efficient internal combustion engines and the increasing take-up of cars
  • New ANPR solutions overcome variables
    May 18, 2018
    The sheer range of variables makes it difficult to find a single algorithm to ensure a 100% standard of ANPR. David Crawford investigates new processing technology. Automatic number plate recognition (ANPR), using optical character recognition and image-processing to identify vehicles, plays key roles in traffic monitoring and law enforcement, access and parking control, electronic toll collection, vehicle security and crime deterrence. Overall, system performance is well rated, with high levels of
  • Kyiv Digital: “We never thought we’d create app functionality for missile attacks”
    August 15, 2022
    Russia’s invasion of Ukraine has brought devastating change. Adam Hill reports on how the capital city’s transit app was reconfigured to help citizens stay safe under Russian bombardment – and to record evidence of war crimes
  • LeasePlan and TomTom Telematics partner on connected car strategy
    October 23, 2017
    Fleet management company LeasePlan (LP) has announced a partnership with TomTom Telematics (TTT) where LP will offer cloud-based fleet management technology to its corporate customers as part of a strategy to deliver 'Any car, Anytime, Anywhere,' Amsterdam. LP customers will be able to access TTT’s connected car solutions such as webfleet to help fleet and mobility managers improve performance by providing real-time data on key fleet metrics. For drivers, car connectivity aims to deliver smarter mobilit