HooYu collaborates with Easycar on revealing car renter identities

Identity confirmation provider HooYu has partnered with peer-to-peer car rental platform easyCar Club (ECC) to confirm customer identities as a means of increasing confidence in hiring and renting cars. HooYu cross-references an analyses data from a person’s digital footprint and verifies the driver as well as extracts and verifies data from ID documents and conducts a biometric facial check comparing a self of the customer with the facial image of their ID document.
October 3, 2017 Read time: 1 min
Identity confirmation provider HooYu has partnered with peer-to-peer car rental platform easyCar Club (ECC) to confirm customer identities as a means of increasing confidence in hiring and renting cars.


HooYu cross-references an analyses data from a person’s digital footprint and verifies the driver as well as extracts and verifies data from ID documents and conducts a biometric facial check comparing a self of the customer with the facial image of their ID document.

Jin Ng, ECC product manager said "Many users are starting to reassess car ownership and increasingly view Cars as a Service as a more pragmatic approach to urban mobility. HooYu helps us add another layer of trust and safety to our marketplace giving our vehicle owners additional confidence in knowing that we proactively verify the identity of our users."

Detection, Monitoring & Machine Vision

Related Content

  • Econolite keeps an open mind
    May 11, 2021
    If we’re going to take advantage of new technologies to improve safety, collaboration at the traffic management cabinet edge is vital, thinks Eric Raamot of Econolite
    Read More
  • Vision technology: the future in focus
    November 23, 2018
    Just a few years ago, terms such as ‘embedded’ and ‘polarisation’ were buzzwords. But now they are real and present examples of vision technology in action – and, Adam Hill finds, the ITS industry is waking up to a number of possible applications Every aspect of the intelligent transportation systems industry moves quickly – but developments in camera technology change with a rapidity which can appear quite bewildering. And with ITS providers constantly searching for an edge against fierce competitio
    Read More
  • C/AV technology will be ‘life-altering revolution’
    July 20, 2018
    Preparing for the challenges - and promises - of connected and automated vehicles and other emerging transportation technologies does not necessarily mean investing in actual hardware. Matthew Smith identifies eight key points that US transportation authorities need to look at. Transportation technology is moving rapidly. With the advent of connected and automated vehicle (C/AV) technology, the nation is on the verge of experiencing a major transportation revolution: a life-altering revolution akin to th
    Read More
  • Future of tolling: the priorities
    January 14, 2020
    In the final part of his investigation into the future of tolling technology, Josef Czako of Moving Forward Consulting asks what industry figures see as the priorities going forward…
    Read More

Highlighted Content