Skip to main content

HooYu collaborates with Easycar on revealing car renter identities

Identity confirmation provider HooYu has partnered with peer-to-peer car rental platform easyCar Club (ECC) to confirm customer identities as a means of increasing confidence in hiring and renting cars. HooYu cross-references an analyses data from a person’s digital footprint and verifies the driver as well as extracts and verifies data from ID documents and conducts a biometric facial check comparing a self of the customer with the facial image of their ID document.
October 3, 2017 Read time: 1 min
Identity confirmation provider HooYu has partnered with peer-to-peer car rental platform easyCar Club (ECC) to confirm customer identities as a means of increasing confidence in hiring and renting cars.


HooYu cross-references an analyses data from a person’s digital footprint and verifies the driver as well as extracts and verifies data from ID documents and conducts a biometric facial check comparing a self of the customer with the facial image of their ID document.

Jin Ng, ECC product manager said "Many users are starting to reassess car ownership and increasingly view Cars as a Service as a more pragmatic approach to urban mobility. HooYu helps us add another layer of trust and safety to our marketplace giving our vehicle owners additional confidence in knowing that we proactively verify the identity of our users."

Related Content

  • DriveNow London expands car-sharing fleet with EVs
    May 20, 2015
    London’s DriveNow has expanded its car-sharing service with the addition of thirty BMW i3 electric vehicles (EVs). , The BMW/Sixt joint venture offers one-way flexible car-sharing in the North London boroughs of Islington, Hackney, Haringey and Waltham Forest. Following its launch in December 2014, this takes the growing fleet total to 270 vehicles being used across the boroughs, offering residents and businesses a viable alternative to use of private cars with it's on demand, pay per use model. Commentin
  • Parking platform hitches a ride with car sharing app
    April 6, 2016
    Online car parking marketplace YourParkingSpace.co.uk is joining forces with recently launched new mobility app Ubeeqo, owned by Europcar. Ubeeqo already operates in cities across France, Belgium, and Germany and was launched in the UK during the second half of 2015. It provides a range of transport solutions: a 24/7 car club service called Matcha, traditional car rental for longer journeys and taxis. YourParkingSpace will be sourcing new parking spaces for Ubeeqo’s Matcha cars as they expand across London
  • EsoftThings works with Renesas’ R-Car to realise autonomous driving
    November 8, 2017
    EsoftThings (EST) has announced it has joined Renesas’ R-Car Consortium to accelerate the development of Advanced Driver Assistance Systems (ADAS) and Automated Driving (AD) with computer vision technology optimized for R-Car systems-on-chip (SoCs). The Renesas computer vision and cognitive Accelerator IMP-X5 of the R-Car SoCs are designed with the intention of processing huge amounts of real-time input from cameras and radar sensors that are being added to future models of cars.
  • Intertraffic Amsterdam 2016 Innovation Awards finalists
    February 1, 2016
    Smart and innovative thinking will again be awarded at the world’s largest, and best attended, trade fair for the infrastructure, traffic management, safety, parking, and smart mobility sectors, when the winners of the 2016 Intertraffic Innovation Awards are announced on 5 April during the opening ceremony.