Skip to main content

HooYu collaborates with Easycar on revealing car renter identities

Identity confirmation provider HooYu has partnered with peer-to-peer car rental platform easyCar Club (ECC) to confirm customer identities as a means of increasing confidence in hiring and renting cars. HooYu cross-references an analyses data from a person’s digital footprint and verifies the driver as well as extracts and verifies data from ID documents and conducts a biometric facial check comparing a self of the customer with the facial image of their ID document.
October 3, 2017 Read time: 1 min
Identity confirmation provider HooYu has partnered with peer-to-peer car rental platform easyCar Club (ECC) to confirm customer identities as a means of increasing confidence in hiring and renting cars.


HooYu cross-references an analyses data from a person’s digital footprint and verifies the driver as well as extracts and verifies data from ID documents and conducts a biometric facial check comparing a self of the customer with the facial image of their ID document.

Jin Ng, ECC product manager said "Many users are starting to reassess car ownership and increasingly view Cars as a Service as a more pragmatic approach to urban mobility. HooYu helps us add another layer of trust and safety to our marketplace giving our vehicle owners additional confidence in knowing that we proactively verify the identity of our users."

Related Content

  • A carbon free and accident free Europe by 2015?
    February 2, 2012
    By 2050, the Europe Commission aims to make transport in Europe carbon- and accident-free. Between now and then, however, a significant technological development and deployment effort is needed. Here, Neelie Kroes, European Commission Vice-President for the Digital Agenda, talks about what's being done. In many respects, COOPERS, CVIS and SAFESPOT, set up by the European Commission (EC) to explore the potential of cooperative infrastructure systems, are already legacy projects. Between them, the three devel
  • CES 2019 says hello to the future
    February 20, 2019
    The launch of the latest gadgets has made the Consumer Electronics Show into tech heaven for geeks worldwide – but there is a serious ITS component, too. Ben Spencer braves the bright lights of Las Vegas to find out more The Consumer Electronics Show (CES) has been the showcase for some of the world’s most iconic gadgets – from VCRs to the Commodore 64, and from the camcorder to the launch of HDTV. This has made CES a mecca for tech heads all over the world since it began in the 1960s, but these days it
  • Consumer interest builds for 'gateway' automated vehicle technologies, says study
    April 29, 2016
    Trust in automation technology is very much age dependent, as younger consumers have a notably higher level of confidence in the technology than their older counterparts, according to the J.D. Power 2016 US Tech Choice Study, which says trust in automation technology is a critical step toward the future of automated vehicles. The study was conducted in February through March 2016 and is based on an online survey of more than 7,900 consumers who purchased/leased a new vehicle in the past five years.
  • The scourge of poor air quality and rising pollution levels and how they can be tackled
    December 20, 2021
    Arguably, air pollution is one of the greatest challenges facing our world today. It impacts people, economies and the environment. It is clear that policymakers must act swiftly to improve air quality. ITS has a huge role to play in providing solutions. Here, Swarco, as a solution provider, shares inside tips on how to use modern ITS to save lives, economies and the environment.