HooYu collaborates with Easycar on revealing car renter identities

Identity confirmation provider HooYu has partnered with peer-to-peer car rental platform easyCar Club (ECC) to confirm customer identities as a means of increasing confidence in hiring and renting cars. HooYu cross-references an analyses data from a person’s digital footprint and verifies the driver as well as extracts and verifies data from ID documents and conducts a biometric facial check comparing a self of the customer with the facial image of their ID document.
October 3, 2017 Read time: 1 min
Identity confirmation provider HooYu has partnered with peer-to-peer car rental platform easyCar Club (ECC) to confirm customer identities as a means of increasing confidence in hiring and renting cars.


HooYu cross-references an analyses data from a person’s digital footprint and verifies the driver as well as extracts and verifies data from ID documents and conducts a biometric facial check comparing a self of the customer with the facial image of their ID document.

Jin Ng, ECC product manager said "Many users are starting to reassess car ownership and increasingly view Cars as a Service as a more pragmatic approach to urban mobility. HooYu helps us add another layer of trust and safety to our marketplace giving our vehicle owners additional confidence in knowing that we proactively verify the identity of our users."

Detection, Monitoring & Machine Vision

Related Content

  • June 17, 2019
    Here’s HD AV map prepared for 5G
    The emergence of 5G may not be necessary to provide a high-definition map for autonomous driving, says Matt Preyss from Here Technologies. Ben Spencer asks why 5G is a hot topic worldwide, with the potential for faster transfer of information eagerly awaited by those convinced that it will be a game-changer for the ITS industry. High-definition (HD) maps are essential to allow autonomous vehicles (AVs) to understand their environment, and operate safely within it in relation to other road users and p
    Read More
  • July 14, 2017
    Peer-to-peer car-sharing cuts council’s travel costs
    A new peer-to-peer car sharing scheme is helping one council slash the cost of workers’ transport.
    Read More
  • May 21, 2015
    First pan-London Car Club Action Plan launched
    Around 85 per cent of UK car club members already based in London New plan will help reach new joint target of one million London car club members by 2025 Future growth of car clubs will help improve London’s air quality and reduce congestion in the Capital A new ‘strategy for car clubs’ in London has been launched today (21 May), to encourage residents and businesses across the capital to sign up to car club schemes as an alternative to direct car ownership. The new action plan, jointly developed b
    Read More
  • March 30, 2017
    Smart parking technologies: solving drivers parking pain
    Smarter parking can benefit city authorities and other road users as well as drivers looking for a space, argues Dr Graham Cookson. As witnessed by the recent announcements at the Consumer Electronics Show, the automotive industry continues to focus on the driving experience; moving from speed and handling towards safety and efficiency.
    Read More

Highlighted Content