Skip to main content

HooYu collaborates with Easycar on revealing car renter identities

Identity confirmation provider HooYu has partnered with peer-to-peer car rental platform easyCar Club (ECC) to confirm customer identities as a means of increasing confidence in hiring and renting cars. HooYu cross-references an analyses data from a person’s digital footprint and verifies the driver as well as extracts and verifies data from ID documents and conducts a biometric facial check comparing a self of the customer with the facial image of their ID document.
October 3, 2017 Read time: 1 min
Identity confirmation provider HooYu has partnered with peer-to-peer car rental platform easyCar Club (ECC) to confirm customer identities as a means of increasing confidence in hiring and renting cars.


HooYu cross-references an analyses data from a person’s digital footprint and verifies the driver as well as extracts and verifies data from ID documents and conducts a biometric facial check comparing a self of the customer with the facial image of their ID document.

Jin Ng, ECC product manager said "Many users are starting to reassess car ownership and increasingly view Cars as a Service as a more pragmatic approach to urban mobility. HooYu helps us add another layer of trust and safety to our marketplace giving our vehicle owners additional confidence in knowing that we proactively verify the identity of our users."

Related Content

  • New name offers new solutions
    November 26, 2013
    Pete Goldin examines Nokia’s rationale for combining its location services, digital mapping and other capabilities under the HERE brand. While it has divested itself of its mobile phone business to Microsoft, Nokia has kept hold of its HERE business unit and brand which incorporates the company’s location services with digital mapping and other capabilities. The creation of HERE is much more than rebranding as its services are heading off the map and into the cloud. “HERE offers the first location cloud
  • MaaSLab research assesses Londoners’ attitude to MaaS
    March 28, 2018
    As delegates head for our second MaaS Market Conference, Colin Sowman examines a new report looking at the potential impact of Mobility as a Service on London’s travellers and transport providers. In the run-up to ITS International’s MaaS Market (London) conference, a new independent report examining the travelling public’s appetite for Mobility as a Service (MaaS) has been published. Until now, there has been no real evidence base to evaluate the extent to which MaaS could change travel behaviour in
  • Four UK cities awarded funding to drive green car revolution across
    January 28, 2016
    Four cities have been awarded significant funds to promote green vehicle technology after successfully bidding for a share of a multi-million pot created to support the take-up of plug-in electric cars across the UK. Transport Secretary Patrick McLoughlin announced the winners of the Go Ultra Low City Scheme, after the successful cities proposed a number of initiatives to support greener vehicles as part of a government competition.
  • Mega trends will challenge transport technology
    June 5, 2015
    Jon Masters investigates some of the longer term trends that will shape transportation over the next 20 years. Business analysts and investors have already placed their bets on a future of technological smart mobility services. In December last year, the Wall Street Journal reported that Uber, the on-demand taxi and lift share smartphone app and start-up business, had been valued at $41.2 billion which, as the Journal reported, is an incredible vote of confidence for a company only five years old.