Skip to main content

HooYu collaborates with Easycar on revealing car renter identities

Identity confirmation provider HooYu has partnered with peer-to-peer car rental platform easyCar Club (ECC) to confirm customer identities as a means of increasing confidence in hiring and renting cars. HooYu cross-references an analyses data from a person’s digital footprint and verifies the driver as well as extracts and verifies data from ID documents and conducts a biometric facial check comparing a self of the customer with the facial image of their ID document.
October 3, 2017 Read time: 1 min
Identity confirmation provider HooYu has partnered with peer-to-peer car rental platform easyCar Club (ECC) to confirm customer identities as a means of increasing confidence in hiring and renting cars.


HooYu cross-references an analyses data from a person’s digital footprint and verifies the driver as well as extracts and verifies data from ID documents and conducts a biometric facial check comparing a self of the customer with the facial image of their ID document.

Jin Ng, ECC product manager said "Many users are starting to reassess car ownership and increasingly view Cars as a Service as a more pragmatic approach to urban mobility. HooYu helps us add another layer of trust and safety to our marketplace giving our vehicle owners additional confidence in knowing that we proactively verify the identity of our users."

Related Content

  • February 1, 2012
    Cooperative systems and privacy not mutually exclusive
    Are co-operative systems and personal privacy mutually exclusive? Not necessarily, says Neil Hoose. But the more advanced the application, the greater the concession of privacy may have to become. ITS Stockholm in 2009 and the Cooperative Mobility Showcase event which took place alongside Intertraffic in Amsterdam in March this year both featured live, on-street demonstrations of safety and driver information applications that used Vehicle-to-Infrastructure (V2I) and Vehicle-to-Vehicle (V2V) communications,
  • February 6, 2012
    Cooperative systems and privacy not mutually exclusive
    Are co-operative systems and personal privacy mutually exclusive? Not necessarily, says Neil Hoose. But the more advanced the application, the greater the concession of privacy may have to become
  • April 16, 2018
    MaaS is at the ‘baby steps’ stage – but needs to get up and running soon
    Data sharing between organisations remains a potential problem for Mobility as a Service projects, attendees at February's MaaS Market conference in London were told. Alan Dron listens in on the presentations.
  • March 4, 2019
    ITS & Ethics: yes means yes
    There is an increasing wealth of information available to create personalised transport solutions – and the possibilities are exciting. But, Andrew Bunn warns, ITS companies have a duty to be explicit in explaining what people’s data is going to be used for