CCDD launches platform to reduce distracted driving in Canada

To help governments and stakeholders develop effective strategies to reduce distracted driving, the Canadian Coalition on Distracted Driving has launched a new web-based information hub at www.diad.tirf.ca/ehub. It is led by the Traffic Injury Research Foundation (TIRF) and its Drop It And Drive program, in partnership with The Co-operators.
January 22, 2018 Read time: 2 mins
To help governments and stakeholders develop effective strategies to reduce distracted driving, the Canadian Coalition on Distracted Driving has launched a new web-based information hub at %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.diad.tirf.ca/ehub false http://diad.tirf.ca/ehub/ false false%>. It is led by the Traffic Injury Research Foundation (TIRF) and its Drop It And Drive program, in partnership with The Co-operators.


The hub resource features summaries of more than 100 research studies and articles along with links to full studies and the organizations that produced them. Access is also provided to examples of educational resources and tools that are available, the latest data that has been published, and current laws and penalties across the country.    

In addition, a call to action for health practitioners featured in the Journal of Orthopaedic Physical Sports Therapy and work groups comprising insurance, enforcement, the trucking industry and health professionals are now raising awareness of these sectors and building partnerships to help reduce distracted driving.  

Robyn Robertson, TIRF president and CEO, said: "All agencies are incredibly concerned about the safety of Canadians, their workforce, and their families and friends. Everyone has the same questions about the size of the problem, what is known, what data are available, and what strategies can reduce distracted driving. We designed the E-Hub so organizations can spend less time looking for answers and more time working on solutions."

Rob Wesseling, president and CEO of The Co-operators, said: "As an insurer of over a million vehicles in Canada, we have a significant responsibility to educate Canadians about the risks posed by distracted driving. Consider that a driver travelling at 100km/hr travels the length of a hockey rink within just two seconds while distracted. It's easy to see why distracted driving is a recipe for disaster."

Detection, Monitoring & Machine Vision

Related Content

  • March 11, 2019
    British Safety Council launches app for measuring air pollution in London
    The British Safety Council (BSC) and Kings College London have launched an app for outdoor workers to measure exposure to air pollution – an increasing preoccupation for the ITS industry. The Canairy app could help improve workzone safety by providing employees, and their bosses, with information to help them reduce exposure to air pollution. The app is being launched as part of the BSC’s ‘Time to Breathe’ campaign, which seeks to encourage companies, policymakers and regulators to take the risks of
    Read More
  • September 11, 2017
    Eastlink launches self-driving survey, Australia
    Toll route operator Eastlink, with support from Australian Road Research Board, has launched the first of an annual Victorian self-driving vehicle survey for Victorian motorists’ attitudes to and perceptions of self-driving vehicles, to be completed 8 October 2017. The first major survey is aimed at motorists, irrespective of whether they use Eastlink and will be repeated annually to track changes into the future
    Read More
  • November 26, 2018
    Grab Ventures and NUS launch e-scooter service at Singapore campus
    Grab Ventures has launched a three-month electric scooter pilot at the National University of Singapore’s (NUS) Kent Ridge campus for three months. The subsidiary of technology firm Grab says it offers a green transportation option for NUS staff and students. The scooters are available at eight parking locations on the campus. Grab intends to increase this number to 30 by the end of December. Professor Yong Kwet Yew, NUS senior vice president, says the partnership provides a last-mile transportation op
    Read More
  • March 28, 2019
    Speed limiters mandatory in EU cars by 2022
    Various vehicle safety measures have been given the green light by European policymakers, paving the way for speed limiters in cars by 2022. The European Parliament, Council and Commission have approved the measures, which means such technology as lane assist, drowsiness detection, advanced emergency braking and intelligent speed assistance (ISA – or speed limiters) are expected to be mandatory – if formal approval is granted - in new vehicles in three years’ time. EU commissioner Elżbieta Bieńkowska, res
    Read More

Highlighted Content