CCDD launches platform to reduce distracted driving in Canada

To help governments and stakeholders develop effective strategies to reduce distracted driving, the Canadian Coalition on Distracted Driving has launched a new web-based information hub at www.diad.tirf.ca/ehub. It is led by the Traffic Injury Research Foundation (TIRF) and its Drop It And Drive program, in partnership with The Co-operators.
January 22, 2018 Read time: 2 mins
To help governments and stakeholders develop effective strategies to reduce distracted driving, the Canadian Coalition on Distracted Driving has launched a new web-based information hub at %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.diad.tirf.ca/ehub false http://diad.tirf.ca/ehub/ false false%>. It is led by the Traffic Injury Research Foundation (TIRF) and its Drop It And Drive program, in partnership with The Co-operators.


The hub resource features summaries of more than 100 research studies and articles along with links to full studies and the organizations that produced them. Access is also provided to examples of educational resources and tools that are available, the latest data that has been published, and current laws and penalties across the country.    

In addition, a call to action for health practitioners featured in the Journal of Orthopaedic Physical Sports Therapy and work groups comprising insurance, enforcement, the trucking industry and health professionals are now raising awareness of these sectors and building partnerships to help reduce distracted driving.  

Robyn Robertson, TIRF president and CEO, said: "All agencies are incredibly concerned about the safety of Canadians, their workforce, and their families and friends. Everyone has the same questions about the size of the problem, what is known, what data are available, and what strategies can reduce distracted driving. We designed the E-Hub so organizations can spend less time looking for answers and more time working on solutions."

Rob Wesseling, president and CEO of The Co-operators, said: "As an insurer of over a million vehicles in Canada, we have a significant responsibility to educate Canadians about the risks posed by distracted driving. Consider that a driver travelling at 100km/hr travels the length of a hockey rink within just two seconds while distracted. It's easy to see why distracted driving is a recipe for disaster."

Detection, Monitoring & Machine Vision

Related Content

  • February 22, 2018
    Terrorists could use driverless cars to mount attacks, researchers warn
    UK Researchers in Oxford and Cambridge have echoed concerns raised by ITS International two years ago about terrorists who could use autonomous cars to carry out attacks – in a report by The Telegraph. The 26 experts including those from Oxford’s Future of Humanity Institute, Cambridge’s Centre For the Study of Existential Risk and OpenAI warned that terrorists could exploit the risks in artificial intelligence (AI) to carry out driverless car crashes and cyber attacks. They added that AI is being rapid
    Read More
  • April 17, 2019
    Lyft Green Mode option allows riders to request electric and hybrid vehicles
    Lyft is launching a Green Mode feature within its app to provide riders in Seattle with the option to travel in an electric or hybrid vehicle. The move follows the company’s planned introduction of thousands of electric vehicles (EVs) onto its platform this year. Lyft says the deployment will allow its drivers to increase net earnings as it says the cost of travelling in an EV is half that of a petrol-powered car, therefore saving hundreds of dollars per month on fuel costs. Drivers can switch
    Read More
  • October 31, 2018
    Groupe PSA trials car-sharing service in Washington, DC
    French car manufacturer Groupe PSA says its ‘free-floating’ car-share service provides members in Washington, DC with access to 600 vehicles. The Free2Move service is available to drivers for a $10 membership fee and does not include late fees, per trip fees or insurance charges, the company adds. Members can use the Free2Move app to locate, book and open/lock the vehicles. This pilot coincides with Maven’s announcement to expand its peer-to-peer car-share service in Washington, DC – and other US
    Read More
  • September 4, 2018
    Petrol/diesel cars could be fined for using London’s ‘electric streets’
    Drivers in London, UK, could be fined £130 for not using electric or hybrid vehicles on nine ‘electric streets’. The project is intended to cut pollution and improve air quality. Drivers of petrol and diesel cars will be restricted from using some roads in the Shoreditch and Old Street areas of the city between 7am-10am and 4pm-7pm on weekdays.
    Read More

Highlighted Content