CCDD launches platform to reduce distracted driving in Canada

To help governments and stakeholders develop effective strategies to reduce distracted driving, the Canadian Coalition on Distracted Driving has launched a new web-based information hub at www.diad.tirf.ca/ehub. It is led by the Traffic Injury Research Foundation (TIRF) and its Drop It And Drive program, in partnership with The Co-operators.
January 22, 2018 Read time: 2 mins
To help governments and stakeholders develop effective strategies to reduce distracted driving, the Canadian Coalition on Distracted Driving has launched a new web-based information hub at %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.diad.tirf.ca/ehub false http://diad.tirf.ca/ehub/ false false%>. It is led by the Traffic Injury Research Foundation (TIRF) and its Drop It And Drive program, in partnership with The Co-operators.


The hub resource features summaries of more than 100 research studies and articles along with links to full studies and the organizations that produced them. Access is also provided to examples of educational resources and tools that are available, the latest data that has been published, and current laws and penalties across the country.    

In addition, a call to action for health practitioners featured in the Journal of Orthopaedic Physical Sports Therapy and work groups comprising insurance, enforcement, the trucking industry and health professionals are now raising awareness of these sectors and building partnerships to help reduce distracted driving.  

Robyn Robertson, TIRF president and CEO, said: "All agencies are incredibly concerned about the safety of Canadians, their workforce, and their families and friends. Everyone has the same questions about the size of the problem, what is known, what data are available, and what strategies can reduce distracted driving. We designed the E-Hub so organizations can spend less time looking for answers and more time working on solutions."

Rob Wesseling, president and CEO of The Co-operators, said: "As an insurer of over a million vehicles in Canada, we have a significant responsibility to educate Canadians about the risks posed by distracted driving. Consider that a driver travelling at 100km/hr travels the length of a hockey rink within just two seconds while distracted. It's easy to see why distracted driving is a recipe for disaster."

Detection, Monitoring & Machine Vision

Related Content

  • March 26, 2014
    ITS Netherlands and Canada announce MoU
    ITS Netherlands and ITS Canada signed an MoU at the show yesterday, aiming to learn from each other’s experiences in the sector. “Our relationship goes way back,” said the organisation’s president, Michael de Santis, “but we thought it was an opportune time here at Intertraffic to formalise this.”
    Read More
  • March 27, 2018
    Your life in their hands
    Rail, bus and taxi operators are realising significant savings by switching to ride scheduling, booking and monitoring apps that help them greatly automate their operations - while simultaneously offering their smartphone-wielding passengers the information they crave. Indeed, most of today’s transportation apps offer customers instant access to your system via mobile phone, where they can book and pay for a ride, get real-time status on their train, bus, or taxi - greatly reducing the overhead you normally
    Read More
  • January 2, 2018
    CVMA: Quebec's ZEV plan may create unintended consequences
    The Canadian Vehicle Manufacturers Association’s (CVMA’s) president Mark Nantais has stated that Quebec’s Zero Emission Vehicle (ZEV) regulations “may result in unintended consequences for consumers, automobile dealers, industry and ultimately, Quebec's economy,” in response to the new strategy introduced by the province’s government. The standard aims to increase the number of ZEVs in the region and to reduce greenhouse gas and other pollutant emissions. It will come into effect on the 11 January 2018.
    Read More
  • April 24, 2013
    ITS America appoints new technical editor
    ITS America has chosen Dr John Miles as technical editor for a new web-based resource on ITS. With funding from the US Department of Transportation (USDOT), the society plans to publish in mid-2014 in partnership with the World Road Association (PIARC) on the latter’s website.
    Read More

Highlighted Content