Skip to main content

Xerox researchers take to the streets to take the pain out of congestion

In the US, Xerox researchers have taken to the streets in a bid to reduce traffic congestion. They’re using expertise in data analytics, control systems, sensing, imaging and video to create new transportation applications that help reduce congestion, increase safety on the road and take the pain out of finding a parking spot.
October 23, 2012 Read time: 2 mins
In the US, Xerox researchers have taken to the streets in a bid to reduce traffic congestion. They’re using expertise in data analytics, control systems, sensing, imaging and video to create new transportation applications that help reduce congestion, increase safety on the road and take the pain out of finding a parking spot.

 “Today you can find our scientists and ethnographic researchers standing on bridges and roads or camping out in city parking lots collecting data and observing driver behaviours,” said Sophie Vandebroek, 4186 Xerox’s chief technology officer and president of the Xerox Innovation Group. “Our expertise in imaging and human behaviour is now being applied to new areas such as analysing real-time data, including video of traffic and parking patterns, to help improve traffic safety, increase driver satisfaction, simplify a municipality’s infrastructure or make cities greener by decreasing traffic-related pollution.”

Xerox technology clearing the way for smoother travel includes: imaging technology for high occupancy toll (HOT and high occupancy vehicle (HOV) lanes; automatic licence plate recognition (ALPR); smart urban parking services, parking demand management services and public transportation systems.

 “Adding intelligence to systems is how government and transportation agencies around the world can do more for less,” said Cees de Wijs, Xerox group president for International Transportation and Government. “At Xerox we are focusing our innovation to simplify the complexities of modern integrated transport, resulting in greater convenience, reliability and savings for users and governments and transportation agencies.” De Wijs is speaking on the topic this week at the 19th 6456 ITS World Congress on in Vienna, Austria.

For more information on companies in this article

Related Content

  • Cubic to highlight intelligent transport solutions at ITS European Congress
    June 21, 2017
    Executives from Cubic Transportation Systems (CTS), will discuss multiple topics at the 12th ITS European Congress in Strasbourg, following the conference theme of “ITS Beyond Borders.”
  • Ertico and IRF sign cooperation MoU
    March 30, 2022
    Closer cooperation to share best practice, research and innovation is the aim of both IRF Geneva and Ertico-ITS Europe whose heads signed a memorandum of understanding at Intertraffic.
  • Nairobi looks to ITS to ease travel problems
    December 21, 2017
    Shem Oirere looks at plans to tackle chronic congestion in the Kenyan capital. Traffic jams in the Kenyan capital, Nairobi, are estimated to cost the country $360 million a year in terms of lost man-hours, fuel and pollution. According to Wilfred Oginga, an engineer with the Kenya Urban Roads Authority (KURA), the congestion has been exacerbated by poor regulation and enforcement of traffic rules, absence of adequate traffic management systems and poor utilisation of existing road facilities.
  • Platooning with Ease on the I-70
    July 15, 2025
    What would happen to truck platooning - a nascent technology - if the weather turns nasty? The I-70 Truck Automation Corridor Project in the northern US should provide some answers, reports David Arminas…