Skip to main content

Xerox researchers take to the streets to take the pain out of congestion

In the US, Xerox researchers have taken to the streets in a bid to reduce traffic congestion. They’re using expertise in data analytics, control systems, sensing, imaging and video to create new transportation applications that help reduce congestion, increase safety on the road and take the pain out of finding a parking spot.
October 23, 2012 Read time: 2 mins
In the US, Xerox researchers have taken to the streets in a bid to reduce traffic congestion. They’re using expertise in data analytics, control systems, sensing, imaging and video to create new transportation applications that help reduce congestion, increase safety on the road and take the pain out of finding a parking spot.

 “Today you can find our scientists and ethnographic researchers standing on bridges and roads or camping out in city parking lots collecting data and observing driver behaviours,” said Sophie Vandebroek, 4186 Xerox’s chief technology officer and president of the Xerox Innovation Group. “Our expertise in imaging and human behaviour is now being applied to new areas such as analysing real-time data, including video of traffic and parking patterns, to help improve traffic safety, increase driver satisfaction, simplify a municipality’s infrastructure or make cities greener by decreasing traffic-related pollution.”

Xerox technology clearing the way for smoother travel includes: imaging technology for high occupancy toll (HOT and high occupancy vehicle (HOV) lanes; automatic licence plate recognition (ALPR); smart urban parking services, parking demand management services and public transportation systems.

 “Adding intelligence to systems is how government and transportation agencies around the world can do more for less,” said Cees de Wijs, Xerox group president for International Transportation and Government. “At Xerox we are focusing our innovation to simplify the complexities of modern integrated transport, resulting in greater convenience, reliability and savings for users and governments and transportation agencies.” De Wijs is speaking on the topic this week at the 19th 6456 ITS World Congress on in Vienna, Austria.

For more information on companies in this article

Related Content

  • No, it's not just a buzzword
    July 1, 2025
    Artificial intelligence is coming to ITS – but how do we best use it? What’s it for? Ekin Smart City Technologies, Verra Mobility and Flow Labs answer Adam Hill’s questions…
  • Rekor: solving the data puzzle
    April 19, 2022
    AI can help transport agencies to deal with incidents on the road. Noam Maital of Rekor explains to Adam Hill how marrying up different types of data can be like putting together a 1,000-piece puzzle
  • Detection analysis technology successfully predicts traffic flows
    February 3, 2012
    David Crawford investigates new detection analysis technology from IBM. Locations on both the East and West Coasts of the US are scheduled for early deployments of IBM's new Traffic Prediction Tool (TPT) statistical analysis model for the fine-time resolution and near-term prediction of road flow conditions. Developed by IBM's Watson Research Laboratories, TPT is designed to analyse data from the the key detection indicators - average vehicle volumes and speeds passing a location in a given time interval -
  • Transport Ministers call for clarity on NOx emissions, UK begins research project
    June 8, 2016
    On 7 June, EU Transport Ministers debated on the best way to cut NOx emissions from diesel cars in the wake of the VW scandal. They reflected on possible ways to improve existing legislation to avoid illegal use of defeat devices and explored what technical solutions could already minimise emissions. The Dutch Presidency encouraged Member States to share the findings of their enquiries with other. The proposal to update Euro 5 legislation on the use of defeat devices would have increased uncertainties, rath