Skip to main content

Xerox researchers take to the streets to take the pain out of congestion

In the US, Xerox researchers have taken to the streets in a bid to reduce traffic congestion. They’re using expertise in data analytics, control systems, sensing, imaging and video to create new transportation applications that help reduce congestion, increase safety on the road and take the pain out of finding a parking spot.
October 23, 2012 Read time: 2 mins
In the US, Xerox researchers have taken to the streets in a bid to reduce traffic congestion. They’re using expertise in data analytics, control systems, sensing, imaging and video to create new transportation applications that help reduce congestion, increase safety on the road and take the pain out of finding a parking spot.

 “Today you can find our scientists and ethnographic researchers standing on bridges and roads or camping out in city parking lots collecting data and observing driver behaviours,” said Sophie Vandebroek, 4186 Xerox’s chief technology officer and president of the Xerox Innovation Group. “Our expertise in imaging and human behaviour is now being applied to new areas such as analysing real-time data, including video of traffic and parking patterns, to help improve traffic safety, increase driver satisfaction, simplify a municipality’s infrastructure or make cities greener by decreasing traffic-related pollution.”

Xerox technology clearing the way for smoother travel includes: imaging technology for high occupancy toll (HOT and high occupancy vehicle (HOV) lanes; automatic licence plate recognition (ALPR); smart urban parking services, parking demand management services and public transportation systems.

 “Adding intelligence to systems is how government and transportation agencies around the world can do more for less,” said Cees de Wijs, Xerox group president for International Transportation and Government. “At Xerox we are focusing our innovation to simplify the complexities of modern integrated transport, resulting in greater convenience, reliability and savings for users and governments and transportation agencies.” De Wijs is speaking on the topic this week at the 19th 6456 ITS World Congress on in Vienna, Austria.

For more information on companies in this article

Related Content

  • Sensor-based car parking, foldable container honoured at IRF awards
    May 19, 2014
    Xerox and Holland Container Innovations (HCI) are the joint winners of the 2014 Promising Innovation in Transport Award, awarded by the International Transport Forum at the OECD, an intergovernmental organisation for the transport sector with 54 member countries. Xerox receives the award for its Merge system, a city-wide sensor-based, smart parking solution that reduces traffic and congestion through guided parking with demand-based pricing. HCI receives the award for their 4FOLD ISO-certified foldabl
  • ITS European Congress 2023: Swarco launches GoGreen initiative
    May 23, 2023
    Programme - which includes a VR experience - is designed to support European Green Deal
  • change in the US transportation sector
    February 1, 2012
    Transportation for America's James Corless talks about the changes needed in the US's transportation policy. Anew report, 'Smart Mobility for a 21st Century America', highlights how improving efficiency through technology is critical as the US's population grows and ages, budgets tighten and consumer preferences shift.
  • change in the US transportation sector
    February 6, 2012
    Transportation for America's James Corless talks about the changes needed in the US's transportation policy. Anew report, 'Smart Mobility for a 21st Century America', highlights how improving efficiency through technology is critical as the US's population grows and ages, budgets tighten and consumer preferences shift.