Skip to main content

UK start-up receives funding for artificial intelligence that could end traffic jams

UK start-up Vivacity Labs, creators of a sensor with in-built machine-learning that can identify individual road users and manage traffic accordingly has secured a total of US$3.8 million (£3 million) in funding, that could pave the way for driverless cars and truly smart cities that can recognise different vehicles and regulate traffic in real-time. The company has secured a US$2.2 million (£1.7 million) project grant from Innovate UK to roll out a city-wide sensor network for the VivaMK project and a str
May 17, 2017 Read time: 2 mins
UK start-up Vivacity Labs, creators of a sensor with in-built machine-learning that can identify individual road users and manage traffic accordingly has secured a total of US$3.8 million (£3 million) in funding, that could pave the way for driverless cars and truly smart cities that can recognise different vehicles and regulate traffic in real-time.

The company has secured a US$2.2 million (£1.7 million) project grant from Innovate UK to roll out a city-wide sensor network for the VivaMK project and a strategic investment of US$2 million (£1.6 million) from Tracsis, Downing Ventures and the London Co-Investment Fund.

The VivaMK project, part of Innovate UK’s Smart Cities initiative, will see Vivacity Labs deploy 2,500 of its sensors across 50 square miles of Milton Keynes, monitoring all major junction points and car parking spaces. This is the first step in creating an intelligent traffic management system that avoids bottlenecks and improves safety by influencing traffic movement as it happens, based on the type of traffic and monitoring the areas where it becomes congested. The first 12 months of the project will involve installation of the sensors and subsequent data gathering (expected to start in September), followed by integration into traffic management systems.

The cameras will also allow future traffic lights to give priority at signalled intersections to cyclists, buses or ambulances. Vehicle dashboards that communicate with traffic lights could also flag the presence of cyclists to lorry drivers. The technology could also improve safety for pedestrians by enabling traffic signals to communicate with driverless cars and inform them if pedestrians are crossing the road.

Vivacity Labs’ systems will also allow Tracsis to create a much more efficient traffic management system by replacing manual image processing with cameras that have built-in AI technology.

Related Content

  • Traffic signal priority initiatives aid better bus travel
    March 15, 2012
    David Crawford investigates traffic signal priority initiatives developing for better bus travel on the US Pacific Coast Transit patronage rises by an average of 35% along commuter corridors equipped with bus rapid transit (BRT) systems, according to the US Department of Transportation’s Federal Transit Administration (FTA). BRT as defined as bus transit enhanced with ITS systems for better services, is winning new passengers attracted by opportunity to avoid increasing fuel costs and traffic congestion.
  • TRL to contribute to new autonomous vehicle research programme
    October 23, 2015
    The UK’s Transport Research Laboratory (TRL) the, has announced it is part of a new US$17 million five-year research programme to develop fully autonomous cars. The programme, jointly funded by Jaguar Land Rover and the Engineering and Physical Sciences Research Council (EPSRC), will look at some key technologies and questions that need to be addressed before driverless cars can be allowed on the roads without jeopardising the safety of other road users, including cyclists and pedestrians. TRL is the on
  • ITS adaptions enhance cycle safety in Dublin
    December 3, 2013
    Enabled and enforced by innovative use of ITS, Dublin’s new off-road cycle route is proving a hit with commuters, leisure cyclists and walkers alike as Brendan O’Brien explains. Dublin City Council’s vision is to create a city where people of all ages and abilities have the confidence, incentive and facilities to cycle. On-road cycle lanes had already been incorporated into the Quality Bus Corridors design and there is a mix of on- and off-road cycle routes. However, in 2010 the Council began work on a new
  • Bringing AI into ITS: Artificial realities
    May 21, 2025
    AI can have a positive transformative effect on transportation safety and efficiency – but if you want creativity you still need a person, says Huawei