Skip to main content

UK start-up receives funding for artificial intelligence that could end traffic jams

UK start-up Vivacity Labs, creators of a sensor with in-built machine-learning that can identify individual road users and manage traffic accordingly has secured a total of US$3.8 million (£3 million) in funding, that could pave the way for driverless cars and truly smart cities that can recognise different vehicles and regulate traffic in real-time. The company has secured a US$2.2 million (£1.7 million) project grant from Innovate UK to roll out a city-wide sensor network for the VivaMK project and a str
May 17, 2017 Read time: 2 mins
UK start-up Vivacity Labs, creators of a sensor with in-built machine-learning that can identify individual road users and manage traffic accordingly has secured a total of US$3.8 million (£3 million) in funding, that could pave the way for driverless cars and truly smart cities that can recognise different vehicles and regulate traffic in real-time.

The company has secured a US$2.2 million (£1.7 million) project grant from Innovate UK to roll out a city-wide sensor network for the VivaMK project and a strategic investment of US$2 million (£1.6 million) from Tracsis, Downing Ventures and the London Co-Investment Fund.

The VivaMK project, part of Innovate UK’s Smart Cities initiative, will see Vivacity Labs deploy 2,500 of its sensors across 50 square miles of Milton Keynes, monitoring all major junction points and car parking spaces. This is the first step in creating an intelligent traffic management system that avoids bottlenecks and improves safety by influencing traffic movement as it happens, based on the type of traffic and monitoring the areas where it becomes congested. The first 12 months of the project will involve installation of the sensors and subsequent data gathering (expected to start in September), followed by integration into traffic management systems.

The cameras will also allow future traffic lights to give priority at signalled intersections to cyclists, buses or ambulances. Vehicle dashboards that communicate with traffic lights could also flag the presence of cyclists to lorry drivers. The technology could also improve safety for pedestrians by enabling traffic signals to communicate with driverless cars and inform them if pedestrians are crossing the road.

Vivacity Labs’ systems will also allow Tracsis to create a much more efficient traffic management system by replacing manual image processing with cameras that have built-in AI technology.

Related Content

  • March 15, 2022
    Innovia & The Ray feel the pulse
    Getting drivers to slow down and space themselves safely on the road is a problem – but a collaboration between Innovia Technology and The Ray may have found a new way to do it
  • July 11, 2018
    Cost benefit: Toronto retimings tame traffic trauma
    Canada’s largest city reckons that it is saving its taxpayers’ money simply by altering the way traffic lights work. David Crawford reviews Toronto’s ambitious plans to ease congestion. Toronto, Canada’s largest metropolis (and the fourth largest in North America), has saved its residents CAN$53 (US$42.4) for every CAN$1 (US$0.80) spent over a 2012-2016 traffic signal retiming programme, according to figures released by its Transportation Services Division. The programme covered 1,275 signals (the city’s to
  • January 27, 2012
    Integrate systems to reduce roadside infrastructure
    David Crawford reviews promising current developments. Instrumentation of the road infrastructure has grown to become one of the most dynamic sectors of the ITS industry. Drivers for its deployment include global concerns over the commercial and environmental pressures of traffic congestion, the importance of keeping drivers informed throughout their journeys, and the need to reduce accident rates and promote the safety of all road users, for example by enforcing traffic safety rules.
  • August 26, 2016
    Vaisala: Weather data is vital for connected vehicles
    Vaisala’s Dr Kevin Petty explains why the weather will continue to play a big part in road safety and traffic management in the smart cities of the future. The world is becoming increasingly connected. Thanks to advances in information and communications technology, the cities we live in are becoming ‘smart’, with everything from education to law enforcement managed by integrated tech solutions in a bid to improve quality of life.