Smartmicro has US on its radar with new subsidiary

Dedicated team based in Florida will service German firm's North American customers
By Adam Hill October 9, 2023 Read time: 1 min
Smartmicro says it has almost 150,000 sensors deployed worldwide (© Mykyta Starychenko | Dreamstime.com)

Traffic management radar sensor tech specialist Smartmicro has launched a subsidiary in North America.

Smartmicro US has a dedicated team based in Lake Mary, Florida, where it says it offers a "broad range" of products. 

The new entity is "strategically positioned" to enhance its offerings through localised manufacturing and sourcing.

Founded in 1997 in Germany, Smartmicro designs, develops and manufactures radar sensors for traffic management and automotive applications.

It has almost 150,000 sensors deployed worldwide.

"The decision to launch Smartmicro US is a direct response to the needs of our customers," says CEO Ralph Mende.

"Opening an operation in the US and growing the local team in Florida is the best way to provide our partners with the highest level of service." 

"Our US-based location will improve customer service, reducing traditional lead times from weeks to days," says David Gray, Smartmicro US general manager.

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