Skip to main content

Traffic Technology retains West Berkshire data collection

Buckinghamshire-based Traffic Technology has successfully retained its traffic data collection contract with West Berkshire District Council. The company will carry out permanent traffic surveys from around thirty-three sites in West Berkshire, as well as ad hoc traffic and parking surveys, pedestrian crossing studies and journey time studies on behalf of the Council for the next two years, with an option to continue for a further two years. Data from parking surveys is used to inform future parking strateg
April 10, 2013 Read time: 2 mins
Buckinghamshire-based 561 Traffic Technology has successfully retained its traffic data collection contract with West Berkshire District Council.

The company will carry out permanent traffic surveys from around thirty-three sites in West Berkshire, as well as ad hoc traffic and parking surveys, pedestrian crossing studies and journey time studies on behalf of the Council for the next two years, with an option to continue for a further two years.

Data from parking surveys is used to inform future parking strategies and to enable the council to set appropriate parking standards for new residential developments, while traffic data is used to help monitor air quality and traffic flows across the district.  Traffic surveys are also carried out to provide information on annual average daily traffic (AADT) flows for the Local Transport Plan.  Journey time studies provide data to enable the Council to make traffic management decisions to ease the flow of traffic in the area.

For more information on companies in this article

Related Content

  • UK Cyclists, pedestrians and equestrians need roads with them in mind
    January 12, 2018
    Cyclists, pedestrians and equestrians would prefer improvements on Highways England's (HE's) road network to be open to all types of user – but safely, with areas of greater risk identified and appropriate interventions made, according to a new report from Transport Focus (TF). The independent watchdog engaged with these road users across the UK who stressed the importance of the network in affecting their everyday lives. Key findings showed that safety is of crucial importance to all three groups when
  • Nairobi looks to ITS to ease travel problems
    December 21, 2017
    Shem Oirere looks at plans to tackle chronic congestion in the Kenyan capital. Traffic jams in the Kenyan capital, Nairobi, are estimated to cost the country $360 million a year in terms of lost man-hours, fuel and pollution. According to Wilfred Oginga, an engineer with the Kenya Urban Roads Authority (KURA), the congestion has been exacerbated by poor regulation and enforcement of traffic rules, absence of adequate traffic management systems and poor utilisation of existing road facilities.
  • Less travel aggravation to blunt Aggieland fans’ motivation
    June 17, 2016
    Returning travel times to normal within two hours of the end of a major football game was the challenge facing College Station, Adam Lyons explains how this was achieved. College Station, TX, also known as ‘Aggieland’, is located right in the middle of the Dallas/Fort Worth, San Antonio and Houston triangle making the city accessible to over 14 million Texans within less than a four-hour drive. One of the biggest draws to this area is Texas A&M University (TAMU) and the Aggie football games in the fall, mea
  • Include ITS in policy decisions from the start, not as an afterthought
    February 1, 2012
    DG TREN's Fotis Karamitsos, on why the European Commission's new ITS Action Plan is looking to the past for future direction. The European Commission's (EC's) new Action Plan for the Deployment of Intelligent Transport Systems in Europe, which was announced as 2008 drew to a close, intends that transport and travel become 'cleaner; more efficient, including energy efficient; and safer and more secure'. At first sight, that wording might be interpreted as marking a significant policy shift within Europe, wit