Traffic Technology retains West Berkshire data collection

Buckinghamshire-based Traffic Technology has successfully retained its traffic data collection contract with West Berkshire District Council. The company will carry out permanent traffic surveys from around thirty-three sites in West Berkshire, as well as ad hoc traffic and parking surveys, pedestrian crossing studies and journey time studies on behalf of the Council for the next two years, with an option to continue for a further two years. Data from parking surveys is used to inform future parking strateg
April 10, 2013 Read time: 2 mins
Buckinghamshire-based 561 Traffic Technology has successfully retained its traffic data collection contract with West Berkshire District Council.

The company will carry out permanent traffic surveys from around thirty-three sites in West Berkshire, as well as ad hoc traffic and parking surveys, pedestrian crossing studies and journey time studies on behalf of the Council for the next two years, with an option to continue for a further two years.

Data from parking surveys is used to inform future parking strategies and to enable the council to set appropriate parking standards for new residential developments, while traffic data is used to help monitor air quality and traffic flows across the district.  Traffic surveys are also carried out to provide information on annual average daily traffic (AADT) flows for the Local Transport Plan.  Journey time studies provide data to enable the Council to make traffic management decisions to ease the flow of traffic in the area.
Detection, Monitoring & Machine Vision Classification & Data Collection

For more information on companies in this article

Related Content

  • C/AVs & smart cities: a symbiotic relationship, says WSP
    December 5, 2018
    C/AVs and smart cities are still in their infancy. But Mike Warren suggests thatintegrating their data and services can create a co-operative relationship that improves safety, liveability and the economy for citizens The recent technological boom has led to two major public advances: connected and automated vehicles (C/AVs) and smart cities. While these are significant in their own right, when coupled together they create a new way in which citizens can access city services; live in safer, environment
    Read More
  • Iteris wins contracts in Florida, Indianapolis and Kansas
    August 4, 2023
    Signal retiming programmes and ITS architecture updates are among the deals
    Read More
  • Greenowl brings bespoke traveller information one step closer
    June 4, 2015
    Greenowl’s voice-only congestion warning smartphone app alerts drivers to problems ahead and could be the way ahead for traffic information. If there is one point Matt Man, CEO of Canadian company Greenowl, wants to make clear from the start, it is that his company’s app is not a navigation system. He says: “Our system does not direct drivers to their destination because we mainly focus on commuters who know how to get to where they are going and only need information about any delays and incidents ahead of
    Read More
  • Speed reduction measures - carrot or stick?
    January 23, 2012
    In Sweden, marketing company DDB Stockholm employed a mock speed camera as part of a promotional campaign for automotive manufacturer Volkswagen. The result was worldwide online interest and promotion of the debate over excessive speed to the national level. A developing trend in traffic management policy is to look at how to induce road users to modify their behaviour by incentivising change rather than forcing it through the application of penalties. There have been several studies conducted into this; an
    Read More

Highlighted Content