Skip to main content

Danish city uses cell phone data to reduce travel times

The Danish city of Aarhus is using the anonymous data from drivers’ Bluetooth-enabled cell phones and GPS systems to assist them in reducing traffic congestion. Using Blip Systems’ technology and placing the small sensors in the road network, the road authorities can obtain traffic flow data in real time and proactively manage the road network to minimise delays and congestion.
October 10, 2013 Read time: 1 min
The Danish city of Aarhus is using the anonymous data from drivers’ Bluetooth-enabled cell phones and GPS systems to assist them in reducing traffic congestion.  

Using 3778 Blip Systems’ technology and placing the small sensors in the road network, the road authorities can obtain traffic flow data in real time and proactively manage the road network to minimise delays and congestion.

The municipality started the project in 2011 and currently has nearly 40 sensors installed on the ring road, says project manager Michael Bloksgaard. He expects that when the BlipTrack solution is fully implemented by the end of the year, around 120 sensors will have been implemented.

According to Blip Systems, the solution has helped to optimise out-of-sync intersections and the roads administration has been able to record a reduction of 20 per cent in travel times on the ring road.

For more information on companies in this article

Related Content

  • When traffic data can get it totally wrong
    November 30, 2021
    How can a highway devoid of traffic provide data suggesting it is filled with vehicles crawling along? Michael Vardi of Valerann provides an insight into how data can easily be skewed - and what can be done to prevent it
  • MoceanLab discovers new Covid car-share use
    October 20, 2020
    The coronavirus pandemic has prompted some radical re-thinking of mobility services. Ben Spencer hears how MoceanLab car-share vehicles are delivering care to LA's homeless
  • Copenhagen to showcase ITS in action at ITSWC 2018
    December 18, 2017
    As delegates head for the 2017 ITS World Congress in Montreal, we talk to Copenhagen mayor Morten Kabell about why his city is the ideal location for next year’s event. It may have been a long time coming but the ITS World Congress will be in Copenhagen in 2018 and there can be few more fitting places to host the event. By any number of metrics - interconnected transport, cycle commuting, safer streets, reduced pollution, sustainable energy and quality of life - the Danish capital has implemented what m
  • Asecap Days 2023: Data drives the best decisions
    December 22, 2023
    Almost all the data being collected by highway operators is going to waste. But if firms collect and analyse these ‘vast lakes of data’ they can investigate threats, monitor management systems and drive up revenues, delegates were told at Asecap Days 2023. Geoff Hadwick reports