Skip to main content

Danish city uses cell phone data to reduce travel times

The Danish city of Aarhus is using the anonymous data from drivers’ Bluetooth-enabled cell phones and GPS systems to assist them in reducing traffic congestion. Using Blip Systems’ technology and placing the small sensors in the road network, the road authorities can obtain traffic flow data in real time and proactively manage the road network to minimise delays and congestion.
October 10, 2013 Read time: 1 min
The Danish city of Aarhus is using the anonymous data from drivers’ Bluetooth-enabled cell phones and GPS systems to assist them in reducing traffic congestion.  

Using 3778 Blip Systems’ technology and placing the small sensors in the road network, the road authorities can obtain traffic flow data in real time and proactively manage the road network to minimise delays and congestion.

The municipality started the project in 2011 and currently has nearly 40 sensors installed on the ring road, says project manager Michael Bloksgaard. He expects that when the BlipTrack solution is fully implemented by the end of the year, around 120 sensors will have been implemented.

According to Blip Systems, the solution has helped to optimise out-of-sync intersections and the roads administration has been able to record a reduction of 20 per cent in travel times on the ring road.

For more information on companies in this article

Related Content

  • Klimator looks Ahead to winter weather
    September 15, 2022
    Swedish firm's software links with floating car data to accurately detect road conditions
  • Using electricity to power road freight
    October 22, 2014
    Next year sees the start of the first real-life electrified road system for transporting freight. Worldwide freight transportation is predicted to double by 2050 but despite expansion of global rail infrastructure only one third of this additional freight transport can be handled by trains. This means that the largest proportion of freight transport will continue to be by road and as a result, experts expect global CO2 emissions from road freight traffic to more than double by 2050.
  • Debating the future development of ANPR
    July 31, 2012
    What future is there for automatic number plate recognition? Will it be supplanted by electronic vehicle identification, or will continuing development maintain the technology's relevance? In recent years, digitisation and IP-based communication networks have allowed Automatic Number Plate Recognition (ANPR) to achieve ever-greater utility and a commensurate increase in deployments. But where does the technology go next - indeed, does it have a future in the face of the increasing use of, for instance, Dedi
  • Bitsensing makes modern history in fair Verona
    July 3, 2025
    Shakespeare’s Verona was a place of star-cross’d lovers – today, it’s the traffic which is more of a problem. Euichul Kim at Bitsensing takes up our story…