Danish city uses cell phone data to reduce travel times

The Danish city of Aarhus is using the anonymous data from drivers’ Bluetooth-enabled cell phones and GPS systems to assist them in reducing traffic congestion. Using Blip Systems’ technology and placing the small sensors in the road network, the road authorities can obtain traffic flow data in real time and proactively manage the road network to minimise delays and congestion.
October 10, 2013 Read time: 1 min
The Danish city of Aarhus is using the anonymous data from drivers’ Bluetooth-enabled cell phones and GPS systems to assist them in reducing traffic congestion.  

Using 3778 Blip Systems’ technology and placing the small sensors in the road network, the road authorities can obtain traffic flow data in real time and proactively manage the road network to minimise delays and congestion.

The municipality started the project in 2011 and currently has nearly 40 sensors installed on the ring road, says project manager Michael Bloksgaard. He expects that when the BlipTrack solution is fully implemented by the end of the year, around 120 sensors will have been implemented.

According to Blip Systems, the solution has helped to optimise out-of-sync intersections and the roads administration has been able to record a reduction of 20 per cent in travel times on the ring road.
Detection, Monitoring & Machine Vision Classification & Data Collection Networking & Communication Systems

For more information on companies in this article

Related Content

  • Caltrans takes the long view of transport
    October 21, 2016
    Caltrans’ Malcolm Dougherty took time out of his schedule at ITS America 2016 in San Jose to talk to ITS International about current and future challenges. As director of California Department of Transportation (Caltrans) since mid-2012, many would say that Malcolm Dougherty has one of the best jobs in transportation. Caltrans is one of the most progressive and innovative transport authorities, implementing policies to encourage cycling, piloting new
    Read More
  • Do buses need subsidies in congestion charging areas
    June 20, 2016
    David Crawford takes a look at the debate surrounding bus subsidies. Subsidies for public transport are a well-known and frequently-used policy tool directed at reducing the high environmental and social costs of peak-period traffic congestion. But at the end of last year the Swedish Centre for Transport Studies published a working paper entitled ‘Should buses still be subsidised in Stockholm?’ This concluded that the subsidy levels currently being applied in Stockholm could be nearly halved by setting bus
    Read More
  • IAM responds to illegal phone use study
    February 26, 2015
    The UK’s Institute of Advanced Motorists has responded to the Department for Transport study carried out by the Transport Research Laboratory (TRL) into the prevalence of illegal mobile phone use while driving, saying that the results are disappointing but not at all surprising. The figures show that, in 2014, 1.1 per cent of drivers in England and Scotland were observed holding a phone in their hand with a further 0.5 per cent observed holding the phone to their ear, equating to more than 470,000 motorists
    Read More
  • Transport and technology innovation from South Australia
    September 7, 2016
    The Adelaide-headquartered Department for Planning, Transport and Infrastructure has partnered with Sydac and Sage Automation to showcase South Australian transport and technology innovation at the ITS World Congress Melbourne. Visitors to the stand (2213) will be able to try rail and bus training simulators, as well as check out Addinsight, a freeway and arterial road incident detection and congestion management system.
    Read More

Highlighted Content