BLIP Systems and G4 Apps team up on traffic monitoring

Danish wireless technology provider BLIP Systems has teamed up with US company G4 Apps in a partnership that combines the wireless solutions of BLIP Systems with G4’s driver assistance and traffic management software to provide the BlipTrac traffic monitoring solution for the US. With proven technologies like Bluetooth and wi-fi tracking, the cost of collecting detailed data for travel time, origin and destination, traffic flow, queuing and more has decreased significantly compared to traditional measuremen
March 6, 2013 Read time: 2 mins
Danish wireless technology provider 3778 Blip Systems has teamed up with US company G4 Apps in a partnership that combines the wireless solutions of BLIP Systems with G4’s driver assistance and traffic management software to provide the BlipTrac traffic monitoring solution for the US.

With proven technologies like Bluetooth and wi-fi tracking, the cost of collecting detailed data for travel time, origin and destination, traffic flow, queuing and more has decreased significantly compared to traditional measurement technologies and the new partnership with G4 Apps will give North American government agencies and road authorities a cost-effective and innovative new weapon to improve road networks.

The solution works by placing BlipTrack sensors strategically along major roads and tracking the anonymous identification codes from Bluetooth and wi-fi devices in passing vehicles. The data collected from multiple sensors are encrypted, ensuring that it cannot be traced to any individual or vehicle, and passed to a server where speed and travel time are calculated for each road segment enabling real time traffic flow optimisation. The data is also analysed over longer periods for traffic signal optimisation and road planning.

“Many North American municipalities have traffic congestion that inhibits their economies, saps productivity from their citizens and businesses, and contributes significantly to greenhouse gasses. They seek solutions in traffic management but with tight budgets cannot afford the cost of traditional technologies” said Bob Burrows, CEO of G4 Apps. “We are pleased to partner with Blip Systems in bringing to North America a well proven system that can monitor traffic over vast road networks for a fraction of the cost”.

“With the BlipTrac platform already firmly consolidated in several major international airports and municipalities around the world, including Toronto international, we look forward to take on new territories with G4 Apps expertise and technical know-how in the North American traffic segment” says Peter Knudsen, CEO of Blip Systems.
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