Skip to main content

Ambarella enters ADAS partnership

Seeing Machines' tech will combine with Ambarella's C-V2X edge AI perception systems 
By Ben Spencer February 3, 2022 Read time: 2 mins
A wider deal will focus on driver and occupant monitoring system solutions (© Airdone | Dreamstime.com)

Semiconductor design company Ambarella has joined forces with computer vision specialist Seeing Machines to develop advanced driver assistance system (ADAS) and occupant and driver monitoring system (OMS and DMS) solutions. 

The combined technology will bring Seeing Machines’ OMS and DMS technology solutions to Ambarella’s Cellular Vehicle to Everything (C-V2X) CVflow family of edge artificial intelligence (AI) perception systems on chip (SoCs).

Ambarella says its C-V2X-based reference design platform performs the vision processing and fusion of Seeing Machines’ driver monitoring software with forward-facing ADAS features to provide an integrated DMS and ADAS solution.

The move is part of an agreement in which both companies intend to combine their skills and products in the area of embedding AI vision algorithms to deliver driver and occupant monitoring system solutions. 

Ambarella CEO Fermi Wang says: “Leveraging the industry leading performance per watt of our CVflow AI perception SoCs and Seeing Machines’ sophisticated AI-based driver and occupant monitoring algorithms will enable automotive safety systems with the very highest levels of accuracy and reliability.”

Seeing Machines CEO Paul McGlone says: “The Ambarella reference design platform, targeting the headliner location, is a key integration point for DMS/OMS technology in both the processing and sensor space.”

C-V2X has been engaged in something of a battle with direct short-range communications (DSRC) in the ITS space. Last March, Applied Information boss Bryan Mulligan told ITS International that a lot of people in the industry “drank the DSRC Kool-Aid”.

For more information on companies in this article

Related Content

  • Oxbotica gets $47m AV development boost
    January 8, 2021
    Investment round will accelerate deployment of autonomy software platform, firm says
  • Back to school for Applied Information
    February 25, 2025
    Solar-powered Glance safety beacon has C-V2X communication function
  • Polis x Pride 2022: Mind the queer public transport gap
    June 29, 2022
    Cities are striving to provide inclusive public transport for all. This cannot and will not be achieved without tackling gender and homophobic-based violence across our transit systems. While this is undoubtedly a major undertaking, Polis members — and their peers — are proving real action is possible...
  • In-vehicle vision-based systems and autonomous vehicles
    January 11, 2013
    The Artificial Vision and Intelligent Systems Laboratory (VisLab) of Italy’s Parma University has built itself a fine pedigree in basic and applied research which has developed machine vision algorithms and intelligent systems for the automotive field. In 1998, a VisLab-equipped Lancia Thema named ‘Argo’ travelled along the famous Mille Miglia race route and completed 98 per cent of it autonomously using then-current technology. In 2005, VisLab provided the vision element of the Terramax, a collaborative un