Ford rolls out new driver assist system

Ford Motor Company is rolling out a new driver-assist system that can reduce the severity of or even eliminate some frontal collisions involving vehicles and pedestrians. Pre-collision assist with pedestrian detection will debut as available technology on the 2015 Ford Mondeo on sale in Europe this year. It will then roll out to other Ford and Lincoln products around the world.
October 24, 2014 Read time: 2 mins

278 Ford Motor Company is rolling out a new driver-assist system that can reduce the severity of or even eliminate some frontal collisions involving vehicles and pedestrians. Pre-collision assist with pedestrian detection will debut as available technology on the 2015 Ford Mondeo on sale in Europe this year. It will then roll out to other Ford and Lincoln products around the world.

The system uses radar and camera technology to scan the roadway ahead and, if a collision risk with a vehicle or pedestrian is detected, provides a warning to the driver. If the driver does not respond in time, the system can automatically apply up to full braking force to help reduce the severity of or even eliminate some frontal collisions.

According to Ford, pre-collision assist may help drivers avoid rear end collisions with other vehicles at all speeds, while pedestrian detection can help the driver avoid pedestrians at lower speeds and both may reduce the severity of forward collisions or even prevent certain forward collisions.

“This technology adds to the already impressive list of driver-assist technologies Ford customers benefit from today,” said Raj Nair, Ford group vice president, Global Product Development.

Ford warns that, while the new system may be especially helpful in unexpected situations, it does not replace the driver and has limitations including night, low and harsh lighting conditions, vehicles moving in a different direction and certain weather conditions.

Ford engineers tested the system on closed test tracks using rigs fitted with manikins to replicate pedestrians. They then spent months refining the technology on roads around the world to test system reliability.

“This real-world testing was an important part of the development, because pedestrians in an urban setting can present a wide range of potential situations,” said Scott Lindstrom, Ford manager, Driver Assist Technologies. “We covered more than 300,000 miles on three continents that included a wide range of settings and situations.”

Detection, Monitoring & Machine Vision Location Based Systems

For more information on companies in this article

Related Content

  • In-vehicle fleet management system reduces losses
    May 4, 2012
    Loomis offers products and services that provide complete cash logistics solutions for financial institutions, retailers and other commercial enterprises. The company is present in twelve European countries and the USA and has just over 20,000 employees. At Loomis safety is considered good business. Presented with the opportunity to reduce both accident frequency and associated primary liability costs, the company equipped the majority of its US armoured truck and van fleet with the Driver Safety Measuremen
    Read More
  • New research: to illuminate or not to illuminate
    February 5, 2013
    Researchers from the US Lighting Research Center (LRC) and Penn State University have recently published a paper entitled “To illuminate or not to illuminate: Roadway lighting as it affects traffic safety at intersections”. Published in the journal Accident Analysis and Prevention the paper describes a parallel approach to lighting safety analysis. Tackling the tricky questions of when and where to install roadway illumination, while at the same reducing municipal costs, is a challenge for transportation a
    Read More
  • Major European project for safer cycling
    November 8, 2016
    A major EU project is studying ways of facilitating the interaction between cyclists and motorists with the help of technical aids in order to reduce the risk of accidents. Project Xcycle, which involves researchers from six European countries, aims to find ways of achieving greater equality for cyclists in traffic, encouraging more cycling, and making travel by bicycle safer. The Swedish Road and National Transport Research Institute (VTI) is a major player in the project and are responsible for evaluating
    Read More
  • ITS asset management matters
    April 26, 2013
    Maintenance of on-road ITS kit needs to become more sophisticated; while new technologies can deliver better road maintenance. David Crawford investigates both sides of the issue "Good information is key to effective ITS asset maintenance,” says Ian Routledge of the Ian Routledge Consultancy (IRC), whose Imtrac (Information Management for TRAffic Control) system is poised for European expansion. Developed as an ‘intelligent filing cabinet’ for storing information about on-road equipment, the online database
    Read More

Highlighted Content