Ford rolls out new driver assist system

Ford Motor Company is rolling out a new driver-assist system that can reduce the severity of or even eliminate some frontal collisions involving vehicles and pedestrians. Pre-collision assist with pedestrian detection will debut as available technology on the 2015 Ford Mondeo on sale in Europe this year. It will then roll out to other Ford and Lincoln products around the world.
October 24, 2014 Read time: 2 mins

278 Ford Motor Company is rolling out a new driver-assist system that can reduce the severity of or even eliminate some frontal collisions involving vehicles and pedestrians. Pre-collision assist with pedestrian detection will debut as available technology on the 2015 Ford Mondeo on sale in Europe this year. It will then roll out to other Ford and Lincoln products around the world.

The system uses radar and camera technology to scan the roadway ahead and, if a collision risk with a vehicle or pedestrian is detected, provides a warning to the driver. If the driver does not respond in time, the system can automatically apply up to full braking force to help reduce the severity of or even eliminate some frontal collisions.

According to Ford, pre-collision assist may help drivers avoid rear end collisions with other vehicles at all speeds, while pedestrian detection can help the driver avoid pedestrians at lower speeds and both may reduce the severity of forward collisions or even prevent certain forward collisions.

“This technology adds to the already impressive list of driver-assist technologies Ford customers benefit from today,” said Raj Nair, Ford group vice president, Global Product Development.

Ford warns that, while the new system may be especially helpful in unexpected situations, it does not replace the driver and has limitations including night, low and harsh lighting conditions, vehicles moving in a different direction and certain weather conditions.

Ford engineers tested the system on closed test tracks using rigs fitted with manikins to replicate pedestrians. They then spent months refining the technology on roads around the world to test system reliability.

“This real-world testing was an important part of the development, because pedestrians in an urban setting can present a wide range of potential situations,” said Scott Lindstrom, Ford manager, Driver Assist Technologies. “We covered more than 300,000 miles on three continents that included a wide range of settings and situations.”

Detection, Monitoring & Machine Vision Location Based Systems

For more information on companies in this article

Related Content

  • High level support for US DOT decision on vehicle to vehicle technology
    February 4, 2014
    The US Department of Transportation's (DOT) National Highway Traffic Safety Administration (NHTSA) is to begin taking steps to enable vehicle-to-vehicle (V2V) communication technology for light vehicles. This technology would improve safety by allowing vehicles to communicate with each other and ultimately avoid many crashes altogether by exchanging basic safety data, such as speed and position, ten times per second. DOT research indicates that safety applications using V2V technology can address a large
    Read More
  • Welsh default 20mph limit leads to 4mph drop in driver speed
    February 22, 2024
    Transport for Wales' preliminary figures show average reduction in first three months
    Read More
  • Jaguar Land Rover to begin real-world tests of CAV technologies
    July 18, 2016
    Jaguar Land Rover plans to create a fleet of more than 100 research vehicles over the next four years, to develop and test a wide range of connected and autonomous vehicle (CAV) technologies. The first of these research cars will be driven on a new 41 mile test route on UK motorways and urban roads around Coventry and Solihull later this year. The initial tests will involve vehicle-to-vehicle and vehicle-to-infrastructure communications technologies that will allow cars to talk to each other and roadsid
    Read More
  • Big data and self-driving cars: New studies from ITF
    May 29, 2015
    Two new reports launched by the International Transport Forum (ITF) during the Annual Summit of Transport Ministers in Leipzig, Germany, highlight issues for the transport sector: the use of big data and the trend towards automated cars. The ITF claims that failing to ensure strong privacy protection in the collection and processing of location data may result in a regulatory backlash against the technology, which could hamper innovation and limit the social and economic benefits the use of such data delive
    Read More

Highlighted Content