Ford rolls out new driver assist system

Ford Motor Company is rolling out a new driver-assist system that can reduce the severity of or even eliminate some frontal collisions involving vehicles and pedestrians. Pre-collision assist with pedestrian detection will debut as available technology on the 2015 Ford Mondeo on sale in Europe this year. It will then roll out to other Ford and Lincoln products around the world.
October 24, 2014 Read time: 2 mins

278 Ford Motor Company is rolling out a new driver-assist system that can reduce the severity of or even eliminate some frontal collisions involving vehicles and pedestrians. Pre-collision assist with pedestrian detection will debut as available technology on the 2015 Ford Mondeo on sale in Europe this year. It will then roll out to other Ford and Lincoln products around the world.

The system uses radar and camera technology to scan the roadway ahead and, if a collision risk with a vehicle or pedestrian is detected, provides a warning to the driver. If the driver does not respond in time, the system can automatically apply up to full braking force to help reduce the severity of or even eliminate some frontal collisions.

According to Ford, pre-collision assist may help drivers avoid rear end collisions with other vehicles at all speeds, while pedestrian detection can help the driver avoid pedestrians at lower speeds and both may reduce the severity of forward collisions or even prevent certain forward collisions.

“This technology adds to the already impressive list of driver-assist technologies Ford customers benefit from today,” said Raj Nair, Ford group vice president, Global Product Development.

Ford warns that, while the new system may be especially helpful in unexpected situations, it does not replace the driver and has limitations including night, low and harsh lighting conditions, vehicles moving in a different direction and certain weather conditions.

Ford engineers tested the system on closed test tracks using rigs fitted with manikins to replicate pedestrians. They then spent months refining the technology on roads around the world to test system reliability.

“This real-world testing was an important part of the development, because pedestrians in an urban setting can present a wide range of potential situations,” said Scott Lindstrom, Ford manager, Driver Assist Technologies. “We covered more than 300,000 miles on three continents that included a wide range of settings and situations.”

Detection, Monitoring & Machine Vision Location Based Systems

For more information on companies in this article

Related Content

  • Data handling important for autonomous vehicles
    December 8, 2016
    Data handling is becoming an ever-greater part of transportation and never more so than with autonomous vehicles, as Andrew Bardin Williams hears from some big names.
    Read More
  • New solutions for catching texting drivers
    October 28, 2016
    Many countries have laws prohibiting texting while driving but enforcement is proving difficult – David Crawford looks at some new approaches being tried by authorities. Finding definitive solutions – technological, regulatory and educational - to the potentially lethal practice of people driving while using mobile phones is proving elusive, while the stakes grow higher.
    Read More
  • ITS instrumental in reducing Texan congestion
    September 4, 2018
    ITS projects in the Houston area have seen costs crunched – and even a system failure has proved valuable in analysing performance. David Crawford reports on developments in the Lone Star state Savings by Texan public agencies are major factors in the recent ITS Texas awards, recognising beneficial initiatives in bridge strike prevention and traffic intersection control. In the first, the Texas Department of Transportation (TxDOT)’s Houston District, covering the state’s most populous city and its surround
    Read More
  • Developing a wireless cooperative traffic management system
    March 14, 2012
    The use by MDOT of 90-foot concrete poles on which to mount CCTV equipment reduces the number of poles needed to monitor a given area and incidences of occlusion
    Read More

Highlighted Content