Skip to main content

MAPping public transport and parking data

The Australian city of Adelaide, which has embarked on a 30-year urban development plan, is piloting Xerox’s new Mobility Analytics Platform (MAP) to improve its public transport services by analysing people flows between different sectors of the city. The recently-introduced analytics platform analyses the anonymous data created by the daily transportation and ticket-buying habits of millions of commuters and produces a new city-wide picture of transportation operations including adherence to schedules
February 9, 2015 Read time: 2 mins
The Australian city of Adelaide, which has embarked on a 30-year urban development plan, is piloting 4186 Xerox’s new Mobility Analytics Platform (MAP) to improve its public transport services by analysing people flows between different sectors of the city.

The recently-introduced analytics platform analyses the anonymous data created by the daily transportation and ticket-buying habits of millions of commuters and produces a new city-wide picture of transportation operations including adherence to schedules, passenger-loading levels and car park utilisation rates.

Using data analytics algorithms and visualisation technology from the Xerox Research Centre Europe, it can predict, for example, where passengers will alight and the impact of varying factors such as running ahead or behind schedule and the weather.

In Paris, Vinci Park is testing the system in Neuilly, in the western suburbs of the city, where it manages on- and off-street parking. The operator is using MAP to better understand how its off-street car parks are used. In a second step, this parking information will be combined with MAP’s advanced customer profiling features to predict future demand for parking, inform Vinci Park on how to modify prices, identify when extra access lanes are required or even where new car parks should be created.

"MAP gives operators the keys to improving the quality and adoption of services,” said Jo van Onsem, group president, International Public Sector, Xerox.

“With MAP we now have a user friendly graphical tool that allows us to analyse quickly and accurately the use and revenues of our car parks,” said Albert Feuga, director, Parking Management System, Vinci Park. “MAP also allows us to understand the behaviour of our customers and better anticipate demand and manage flows.”

For more information on companies in this article

Related Content

  • Citilog’s incident detection sees through storms, enhances road safety
    March 11, 2024
    As many as 30% of road crashes across Europe are weather related, underscoring the challenges faced by traffic operators and drivers alike. When skies turn stormy, highways, bridges, and tunnels become particularly treacherous, with higher speeds, limited visibility, and specific structural hazards amplifying the dangers.
  • Variable message signs continue to deliver travel information
    February 2, 2012
    Arguably the 'face' of ITS, variable message signs are far from being a passing solution
  • Meeting the challenges of smartcard fare payment
    July 4, 2012
    David Crawford monitors a growing trend in contactless smartcard ticketing The north east United States has become a hive of activity in the smart fare payment arena. In October 2011, the New York Metropolitan Transportation Authority (MTA) published, as a preliminary to an imminent procurement process, the detailed concept of its New Fare Payment System (NFPS). Based on open payment industry standards, this is designed to be implemented on all MTA bus and subway services operated by New York City Transit (
  • Migrating to advanced traffic management systems
    March 14, 2012
    Rich pickings of reduced cost and greater value are up for grabs as highway authorities migrate to new traffic management systems – if they choose their paths wisely. Jon Masters reports. Experience gained and expertise developed over the past decade are informing good advice for transport agencies contemplating new or expanded traffic management systems. Technological projects aimed at reducing road congestion may be frequently unique and invariably complex, but a picture is emerging of sensible, prudent a