Skip to main content

Philippines ITS modernisation project for Iteris

Rapidly-growing city of Cebu needs to ease traffic congestion and improve road safety
By Adam Hill May 17, 2024 Read time: 1 min
Cebu region 'is facing considerable challenges related to transportation infrastructure' (© Tatiana Kornylyeva | Dreamstime.com)

Iteris is to lead an ITS modernisation project in the Philippines.

The US Trade and Development Agency is funding the Philippines Department of Transportation, which aims to identify ITS solutions that can improve traffic management, reduce vehicle emissions, improve road safety, and make the movement of goods and passengers more efficient in and around the city of Cebu.

Iteris is tasked with creating an 'ITS master plan' for the rapidly-growing city and 12 surrounding local government units. 

"Because of their large population and quick growth, the region is facing considerable challenges related to transportation infrastructure, causing congestion, delays, and unsafe traffic conditions," Iteris says.

The company is a sub-consultant to Nathan Associates and will lead the ITS activities, including assessment of current conditions, development of technology recommendations, and review of potential suppliers in the US.

“We’re happy to have been selected to be part of this international initiative, which is another recognition of our team’s expertise in modernising transportation infrastructures,” said Dr. Moe Zarean, general manager of mobility operations services at Iteris. 

“This project will be critical to improving mobility in Metro Cebu at an essential time of growth, and we’re excited to work closely with all stakeholders to make it a success.

For more information on companies in this article

Related Content

  • Developing integrated transport networks
    September 20, 2012
    A major initiative in managing numerous transport networks as a single system has moved into a significant phase with design of sophisticated new ITS systems. Jon Masters reports. Detailed design work is under way on two pilot projects pursuing a common principle – that transportation can be made more efficient or effective if the various networks and modes of travel are managed as a whole system. This is the central tenet of the US Department of Transportation’s (USDOT) Integrated Corridor Management (ICM)
  • Indian state launches new road accident data management system
    July 28, 2015
    The Indian state of Himachal Pradesh has officially launched its first road accident data management system (RADMS) for the management, analysis and evaluation of road traffic accident data. Designed and developed by TRL, the UK’s Transport Research Laboratory, the new system streamlines and centralises the management of accident data, making it easier to identify and introduce measures to reduce the volume and severity of accidents. Hosted at the Himachal Pradesh State Data Centre in Shimla, the RADMS,
  • The benefits of Lidar
    March 21, 2022

    While Lidar is gaining ground in the ITS industry, it has not yet reached the level of mass adoption where it shows up frequently in requests for proposals (RFPs) from cities and DoTs.

  • UK Government fast tracks driverless cars
    July 30, 2014
    UK business secretary Vince Cable has announced two new measures today that give the green light for driverless cars to take to UK roads from January 2015. UK cities can now bid for a share of a US$16.9 million competition to host a driverless cars trial. The government is calling on cities to join together with businesses and research organisations to put forward proposals to become a test location. Up to three cities will be selected to host the trials from 2015 and each project is expected to last