Skip to main content

Philippines ITS modernisation project for Iteris

Rapidly-growing city of Cebu needs to ease traffic congestion and improve road safety
By Adam Hill May 17, 2024 Read time: 1 min
Cebu region 'is facing considerable challenges related to transportation infrastructure' (© Tatiana Kornylyeva | Dreamstime.com)

Iteris is to lead an ITS modernisation project in the Philippines.

The US Trade and Development Agency is funding the Philippines Department of Transportation, which aims to identify ITS solutions that can improve traffic management, reduce vehicle emissions, improve road safety, and make the movement of goods and passengers more efficient in and around the city of Cebu.

Iteris is tasked with creating an 'ITS master plan' for the rapidly-growing city and 12 surrounding local government units. 

"Because of their large population and quick growth, the region is facing considerable challenges related to transportation infrastructure, causing congestion, delays, and unsafe traffic conditions," Iteris says.

The company is a sub-consultant to Nathan Associates and will lead the ITS activities, including assessment of current conditions, development of technology recommendations, and review of potential suppliers in the US.

“We’re happy to have been selected to be part of this international initiative, which is another recognition of our team’s expertise in modernising transportation infrastructures,” said Dr. Moe Zarean, general manager of mobility operations services at Iteris. 

“This project will be critical to improving mobility in Metro Cebu at an essential time of growth, and we’re excited to work closely with all stakeholders to make it a success.

For more information on companies in this article

Related Content

  • Dynamic charging boosts electric vehicles’ potential
    December 16, 2014
    With an increasing need to use electric vehicles in city centres to reduce pollution, David Crawford looks at various solutions to power delivery. The UN’s September 2014 Climate Summit has added fresh momentum to the drive to increase urban electric vehicle (EV) takeup. It has launched the Urban Electric Mobility Initiative, which wants to see EVs accounting for 30% of all urban travel by 2030, and make cities worldwide more friendly to their use. Encouragingly, the plan is being well supported by commerci
  • Nairobi looks to ITS to ease travel problems
    March 6, 2018
    Shem Oirere looks at plans to tackle chronic congestion in the Kenyan capital - where commuters can typically expect it to take up to two hours to complete a 15km journey. Traffic jams in the Kenyan capital, Nairobi, are estimated to cost the country $360 million a year in terms of lost man-hours, fuel and pollution. According to Wilfred Oginga, an engineer with the Kenya Urban Roads Authority (KURA), the congestion has been exacerbated by poor regulation and enforcement of traffic rules, absence of
  • Nairobi looks to ITS to ease travel problems
    March 6, 2018
    Shem Oirere looks at plans to tackle chronic congestion in the Kenyan capital - where commuters can typically expect it to take up to two hours to complete a 15km journey. Traffic jams in the Kenyan capital, Nairobi, are estimated to cost the country $360 million a year in terms of lost man-hours, fuel and pollution. According to Wilfred Oginga, an engineer with the Kenya Urban Roads Authority (KURA), the congestion has been exacerbated by poor regulation and enforcement of traffic rules, absence of
  • Nairobi looks to ITS to ease travel problems
    March 6, 2018
    Shem Oirere looks at plans to tackle chronic congestion in the Kenyan capital - where commuters can typically expect it to take up to two hours to complete a 15km journey. Traffic jams in the Kenyan capital, Nairobi, are estimated to cost the country $360 million a year in terms of lost man-hours, fuel and pollution. According to Wilfred Oginga, an engineer with the Kenya Urban Roads Authority (KURA), the congestion has been exacerbated by poor regulation and enforcement of traffic rules, absence of