Skip to main content

Philippines ITS modernisation project for Iteris

Rapidly-growing city of Cebu needs to ease traffic congestion and improve road safety
By Adam Hill May 17, 2024 Read time: 1 min
Cebu region 'is facing considerable challenges related to transportation infrastructure' (© Tatiana Kornylyeva | Dreamstime.com)

Iteris is to lead an ITS modernisation project in the Philippines.

The US Trade and Development Agency is funding the Philippines Department of Transportation, which aims to identify ITS solutions that can improve traffic management, reduce vehicle emissions, improve road safety, and make the movement of goods and passengers more efficient in and around the city of Cebu.

Iteris is tasked with creating an 'ITS master plan' for the rapidly-growing city and 12 surrounding local government units. 

"Because of their large population and quick growth, the region is facing considerable challenges related to transportation infrastructure, causing congestion, delays, and unsafe traffic conditions," Iteris says.

The company is a sub-consultant to Nathan Associates and will lead the ITS activities, including assessment of current conditions, development of technology recommendations, and review of potential suppliers in the US.

“We’re happy to have been selected to be part of this international initiative, which is another recognition of our team’s expertise in modernising transportation infrastructures,” said Dr. Moe Zarean, general manager of mobility operations services at Iteris. 

“This project will be critical to improving mobility in Metro Cebu at an essential time of growth, and we’re excited to work closely with all stakeholders to make it a success.

For more information on companies in this article

Related Content

  • Cooperative infrastructure systems waiting for the go ahead
    February 3, 2012
    Despite much research and technological promise, progress towards cooperative infrastructure system deployment is still slow. Here, Robert Cone and John Miles take a considered look at how and when it might come about. From a systems engineering viewpoint it looks logical and inevitable that vehicles should be communicating between themselves and with the road infrastructure. But seen from a business viewpoint the case is not proven.
  • IBTTA seeks transportation innovation
    December 16, 2016
    IBTTA’s Patrick Jones contemplates the need for, sources of and constraints on transportation innovation. For years now, visionary thinkers and doers in the highway transportation community have been laser-focused on the role of innovation in addressing the most pressing mobility challenges.
  • Connected citizens boosts Boston’s traffic management
    March 30, 2017
    Data-derived traffic management is starting to show benefits as David Crawford discovers. The city of Boston has been facing growing congestion problems in its Seaport regeneration district, with the rate of commercial and residential growth threatening to overtake the capacity of the road network to respond.
  • Diverse development of tolling business models
    April 25, 2013
    A diversity of tolling business models offers a wider toolbox of highway finance options, as the IBTTA’s Patrick Jones explains. The business models for America’s tolled highways have gone through several different evolutions over the last 75 years, reflecting a succession of shifts in transportation policy and politics, financing and funding models, urban patterns, customer needs, and technology. And with more and more decision-makers expressing renewed interest in tolling, it’s that very diversity that ma