Skip to main content

Philippines ITS modernisation project for Iteris

Rapidly-growing city of Cebu needs to ease traffic congestion and improve road safety
By Adam Hill May 17, 2024 Read time: 1 min
Cebu region 'is facing considerable challenges related to transportation infrastructure' (© Tatiana Kornylyeva | Dreamstime.com)

Iteris is to lead an ITS modernisation project in the Philippines.

The US Trade and Development Agency is funding the Philippines Department of Transportation, which aims to identify ITS solutions that can improve traffic management, reduce vehicle emissions, improve road safety, and make the movement of goods and passengers more efficient in and around the city of Cebu.

Iteris is tasked with creating an 'ITS master plan' for the rapidly-growing city and 12 surrounding local government units. 

"Because of their large population and quick growth, the region is facing considerable challenges related to transportation infrastructure, causing congestion, delays, and unsafe traffic conditions," Iteris says.

The company is a sub-consultant to Nathan Associates and will lead the ITS activities, including assessment of current conditions, development of technology recommendations, and review of potential suppliers in the US.

“We’re happy to have been selected to be part of this international initiative, which is another recognition of our team’s expertise in modernising transportation infrastructures,” said Dr. Moe Zarean, general manager of mobility operations services at Iteris. 

“This project will be critical to improving mobility in Metro Cebu at an essential time of growth, and we’re excited to work closely with all stakeholders to make it a success.

Related Content

  • A carbon free and accident free Europe by 2015?
    February 2, 2012
    By 2050, the Europe Commission aims to make transport in Europe carbon- and accident-free. Between now and then, however, a significant technological development and deployment effort is needed. Here, Neelie Kroes, European Commission Vice-President for the Digital Agenda, talks about what's being done. In many respects, COOPERS, CVIS and SAFESPOT, set up by the European Commission (EC) to explore the potential of cooperative infrastructure systems, are already legacy projects. Between them, the three devel
  • Twenty year vision for Birmingham city transport
    November 14, 2014
    A white paper setting out Birmingham’s 20-year vision for improving transport across the city is set to be unveiled today. Birmingham Connected aims to make the city safer and easier to travel around by reducing congestion and promoting more sustainable forms of transport. Initiatives in the plan include the completion of a US$1.9 billion public transport network within 20 years and the development of Green Travel Districts to enable people to walk, cycle or take public transport safely. A feasibilit
  • HDR predicts an adaptable and flexible future for roadways
    December 19, 2016
    HDR consultants, Brian Swindell and Bernie Arseanea, consider managed lanes’ untapped potential. It is no surprise that corridor planning continues to challenge agencies and owners as demand continues to surpass roadway capacity.
  • ITS in the Nordic states
    April 7, 2021
    Denmark, Norway, Finland and Sweden are quietly embracing advanced traffic technologies.