Skip to main content

Philippines ITS modernisation project for Iteris

Rapidly-growing city of Cebu needs to ease traffic congestion and improve road safety
By Adam Hill May 17, 2024 Read time: 1 min
Cebu region 'is facing considerable challenges related to transportation infrastructure' (© Tatiana Kornylyeva | Dreamstime.com)

Iteris is to lead an ITS modernisation project in the Philippines.

The US Trade and Development Agency is funding the Philippines Department of Transportation, which aims to identify ITS solutions that can improve traffic management, reduce vehicle emissions, improve road safety, and make the movement of goods and passengers more efficient in and around the city of Cebu.

Iteris is tasked with creating an 'ITS master plan' for the rapidly-growing city and 12 surrounding local government units. 

"Because of their large population and quick growth, the region is facing considerable challenges related to transportation infrastructure, causing congestion, delays, and unsafe traffic conditions," Iteris says.

The company is a sub-consultant to Nathan Associates and will lead the ITS activities, including assessment of current conditions, development of technology recommendations, and review of potential suppliers in the US.

“We’re happy to have been selected to be part of this international initiative, which is another recognition of our team’s expertise in modernising transportation infrastructures,” said Dr. Moe Zarean, general manager of mobility operations services at Iteris. 

“This project will be critical to improving mobility in Metro Cebu at an essential time of growth, and we’re excited to work closely with all stakeholders to make it a success.

Related Content

  • January 31, 2012
    Investment and innovation the future of ITS
    Cisco's Paul Brubaker, former administrator of the US Department of Transportation's (USDOT's) Research and Innovative Technology Administration (RITA), takes a look at how the ITS sector is starting to attract the attention of major corporations and what this will mean for intelligent transportation in the coming years
  • January 30, 2013
    Report identifies Nashville region transportation needs
    The results of an IBM study of transportation in Nashville and the surrounding region to accelerate its move to better, safer and more reliable transportation for the Nashville region’s citizens released by the Transit Alliance of middle Tennessee and IBM pinpoints areas that could benefit from immediate investment and would help relieve current stress. It also identifies long-term initiatives that could help spur future economic growth and livability in the region. The Transit Alliance commissioned IBM to
  • January 25, 2012
    US state of the art workzone safety
    The Texas Transportation Institute's Jerry Ullman talks about the state of the art in work zone safety in the US. Work zones are places where, perhaps more than anywhere else on the road network, mobility and safety are strongly linked. Historically, field crews and contractors wanted vehicles in work zones to be moving as slowly as possible, assuming that made conditions the safest for work crews. We are though starting to see a shift in such thinking with the realisation that excessive delays or slow-down
  • June 26, 2025
    Michigan transport delegation and ITS Australia meet in Melbourne
    'Mobility and innovation are in our DNA,' says state governor Gretchen Whitmer