Skip to main content

Philippines ITS modernisation project for Iteris

Rapidly-growing city of Cebu needs to ease traffic congestion and improve road safety
By Adam Hill May 17, 2024 Read time: 1 min
Cebu region 'is facing considerable challenges related to transportation infrastructure' (© Tatiana Kornylyeva | Dreamstime.com)

Iteris is to lead an ITS modernisation project in the Philippines.

The US Trade and Development Agency is funding the Philippines Department of Transportation, which aims to identify ITS solutions that can improve traffic management, reduce vehicle emissions, improve road safety, and make the movement of goods and passengers more efficient in and around the city of Cebu.

Iteris is tasked with creating an 'ITS master plan' for the rapidly-growing city and 12 surrounding local government units. 

"Because of their large population and quick growth, the region is facing considerable challenges related to transportation infrastructure, causing congestion, delays, and unsafe traffic conditions," Iteris says.

The company is a sub-consultant to Nathan Associates and will lead the ITS activities, including assessment of current conditions, development of technology recommendations, and review of potential suppliers in the US.

“We’re happy to have been selected to be part of this international initiative, which is another recognition of our team’s expertise in modernising transportation infrastructures,” said Dr. Moe Zarean, general manager of mobility operations services at Iteris. 

“This project will be critical to improving mobility in Metro Cebu at an essential time of growth, and we’re excited to work closely with all stakeholders to make it a success.

For more information on companies in this article

Related Content

  • Is road user charging the first stop for congestion management?
    July 23, 2012
    David Hytch, Information Systems Director at the Greater Manchester Public Transport Executive, considers just where congestion pricing schemes should sit in transport planners' hierarchy of options for managing demand. On the face of it, Greater Manchester in England's proposed congestion charging scheme hit just about every sweet spot possible when it came to convincing the general public of the need for and benefits of such a venture. There was the promise from national government of almost £3bn-worth of
  • Government publishes programme of upgrades to major roads and motorways
    June 30, 2017
    The UK government has unveiled a US$8 billion (£6.1 billion) programme of road improvements as part of its US$30 billion (£23 billion) upgrade to the road network in England.
  • ‘Free’ power for signs, shelters and so much more
    March 17, 2016
    David Crawford looks at the sunny side of the street. Solar power has been relatively slow in entering the transport sector, but a current blossoming of activity bodes well for the large-scale harnessing of an alternative energy that is zero-emission at source and, in practical terms, infinitely renewable. Traffic management and traveller information systems, and actual vehicles, are all emerging as areas for deployment. Meanwhile roads themselves are being viewed as new-style, fossil fuel-free ‘power stati
  • ITS America's Laura Chace joins new USDoT advisory committee
    January 3, 2024
    'Transportation technology is currently not being leveraged to its full extent,' Chace says