Skip to main content

Philippines ITS modernisation project for Iteris

Rapidly-growing city of Cebu needs to ease traffic congestion and improve road safety
By Adam Hill May 17, 2024 Read time: 1 min
Cebu region 'is facing considerable challenges related to transportation infrastructure' (© Tatiana Kornylyeva | Dreamstime.com)

Iteris is to lead an ITS modernisation project in the Philippines.

The US Trade and Development Agency is funding the Philippines Department of Transportation, which aims to identify ITS solutions that can improve traffic management, reduce vehicle emissions, improve road safety, and make the movement of goods and passengers more efficient in and around the city of Cebu.

Iteris is tasked with creating an 'ITS master plan' for the rapidly-growing city and 12 surrounding local government units. 

"Because of their large population and quick growth, the region is facing considerable challenges related to transportation infrastructure, causing congestion, delays, and unsafe traffic conditions," Iteris says.

The company is a sub-consultant to Nathan Associates and will lead the ITS activities, including assessment of current conditions, development of technology recommendations, and review of potential suppliers in the US.

“We’re happy to have been selected to be part of this international initiative, which is another recognition of our team’s expertise in modernising transportation infrastructures,” said Dr. Moe Zarean, general manager of mobility operations services at Iteris. 

“This project will be critical to improving mobility in Metro Cebu at an essential time of growth, and we’re excited to work closely with all stakeholders to make it a success.

For more information on companies in this article

Related Content

  • Colorado DoT locates data-rich environment
    January 14, 2020
    Colorado DoT and Esri have been cooperating to unlock data’s potential. Jason Barnes finds out what that has to do with firing a howitzer at snowy mountains – and exactly why things that happened in the past point the way towards future proofing
  • FTA calls for infrastructure investment in Chancellor’s Spending Review
    September 11, 2015
    The Freight Transport Association (FTA) has told the Chancellor that investment in roads and rail infrastructure is key to the UK’s future growth in its submission ahead of his 2015 Spending Review. Chancellor George Osborne will publish his review on 25 November, setting out how the Government will invest in priority public services and deliver the US$31 billion further savings required to eliminate Britain’s deficit by 2019-20. FTA says the UK economy’s reliance on freight means investing in the s
  • With C-ITS we can get ourselves connected
    June 27, 2025
    Workzones need to be safer for drivers and workers – and the technology exists to harmonise safety with mobility needs, says Swarco’s Daniel Lenczowski
  • Vendor's eye view of US economic stimulus programme
    March 12, 2012
    Pete Goldin explores the impact of the US economic stimulus programme on the ITS industry from the ITS vendor perspective