Skip to main content

Philippines ITS modernisation project for Iteris

Rapidly-growing city of Cebu needs to ease traffic congestion and improve road safety
By Adam Hill May 17, 2024 Read time: 1 min
Cebu region 'is facing considerable challenges related to transportation infrastructure' (© Tatiana Kornylyeva | Dreamstime.com)

Iteris is to lead an ITS modernisation project in the Philippines.

The US Trade and Development Agency is funding the Philippines Department of Transportation, which aims to identify ITS solutions that can improve traffic management, reduce vehicle emissions, improve road safety, and make the movement of goods and passengers more efficient in and around the city of Cebu.

Iteris is tasked with creating an 'ITS master plan' for the rapidly-growing city and 12 surrounding local government units. 

"Because of their large population and quick growth, the region is facing considerable challenges related to transportation infrastructure, causing congestion, delays, and unsafe traffic conditions," Iteris says.

The company is a sub-consultant to Nathan Associates and will lead the ITS activities, including assessment of current conditions, development of technology recommendations, and review of potential suppliers in the US.

“We’re happy to have been selected to be part of this international initiative, which is another recognition of our team’s expertise in modernising transportation infrastructures,” said Dr. Moe Zarean, general manager of mobility operations services at Iteris. 

“This project will be critical to improving mobility in Metro Cebu at an essential time of growth, and we’re excited to work closely with all stakeholders to make it a success.

Related Content

  • March 3, 2020
    Georgia DoT showcases its connectivity
    Georgia DoT’s regional connected vehicle programme could be a model for the rest of the US. Adam Hill speaks to two men involved in making it a reality – and takes a look at the state’s first-ever Tech Showcase
  • October 28, 2015
    Emissions reductions targets to have major impact on transport
    As bold moves aimed at reducing greenhouse gas emissions have been introduced in California, David Crawford looks at the ramifications for transportation. California Governor Jerry Brown’s recent dramatic raising of the bar on emissions reduction policy for the state has won him praise from Japan, Australia, Europe and the secretariat of the critical UN conference on climate change being held in Paris in November/December 2015. His April 2015 executive order aimed at bringing emissions to 40% below 1990 lev
  • November 29, 2022
    ITS Australia Awards: finalists revealed
    Cisco, Moovit and Q-Free are among the companies up for 13th ITS Australia Annual Awards
  • December 3, 2012
    ITS projects deliver return on investment
    Light is being shed on where the real return on investment is today – growing, tangible, revenue-generating markets like ITS. There is a great deal of investment going on within the ITS space, and a great deal of external interest in investing in ITS,” says Scott Belcher, President and CEO of ITS America, which has been connecting investors with technology firms ripe for investment. Interested parties include the leading investment banking firm Raymond James. Its managing director, Gary Downing says: “ITS i