Sensys continues Middle East success

Sensys Traffic is building on its success in the Middle East, with orders for traffic safety systems from Ras Al Khaimah and Dubai Police in the United Arab Emirates. The order from Ras Al Khaimah is worth US$1.2 million, while the Dubai order is valued at US$846,000. Sensys has been supplying Dubai Police since 2001 and says the order from Ras Al Khaimah is also strategically important, partly because it is a new customer, but chiefly because Ras Al Khaimah has for some time been working with another su
June 9, 2015 Read time: 2 mins
569 Sensys Traffic is building on its success in the Middle East, with orders for traffic safety systems from Ras Al Khaimah and Dubai Police in the United Arab Emirates.

The order from Ras Al Khaimah is worth US$1.2 million, while the Dubai order is valued at US$846,000.

Sensys has been supplying Dubai Police since 2001 and says the order from Ras Al Khaimah is also strategically important, partly because it is a new customer, but chiefly because Ras Al Khaimah has for some time been working with another supplier of traffic monitoring systems, according to Sensys CEO Torbjörn Sandberg.

The Middle East is currently Sensys’ second largest market and the company now has customers in eight of the region’s 14 countries. These countries have high road fatality rates and to improve the situation, major investments to develop infrastructure and safety are currently underway, primarily in the rapidly growing cities.

”We continue to reap success in the Middle East. This order from the Dubai police is the result of a long period of marketing together with our new partners in the Emirates. The order is also confirmation that we are at the cutting edge of technology,” says Torbjörn Sandberg, CEO at Sensys.
Enforcement

For more information on companies in this article

Related Content

  • ITS needs continuity at the policy-making level
    February 1, 2012
    ITS needs to be sold to politicians in plainer terms and we need to be encouraging greater continuity at the policy-making level says Josef Czako, chairman of the IRF's Policy Committee on ITS. At the ITS World Congress in New York in 2008, the International Road Federation (IRF) held the inaugural meeting of its Policy Committee on ITS. The Policy Committee's formation, says its chairman, Kapsch's Josef Czako, reflects an ongoing concern over the lack of deployment of ITS technology on roads in anything li
    Read More
  • Carrots are proving cost-effective in Netherlands
    October 3, 2018
    There are lessons to be learned from congestion avoidance schemes in the Netherlands. David Crawford welcomes some new thinking in road pricing. Highway operators worldwide are being urged to learn from Dutch experience in using financial carrots rather than sticks to encourage drivers to avoid contributing to congestion. A Netherlands/UK group makes a convincing cost/benefit case in a new global survey of road pricing technologies, economics and acceptability. Representing the Rijkswaterstaat section of
    Read More
  • Travel information is heading towards smartphones
    January 30, 2012
    Travel information services are undergoing a step change as rapid increase in sales of smartphones brings ITS technology to consumers' fingertips. A virtuous circle of expanding capability is under way in traffic and travel information services, promising much for drivers and reduction of road congestion. A recent rapid rise in sales of smartphones has boosted numbers of vehicles carrying GPS enabled devices and so brought expansion of traffic data available for analysis and dissemination. Greater numbers o
    Read More
  • ITS boosts safety on Brazil’s Regis Bittencourt Highway
    October 5, 2016
    Brazil’s incident-prone Regis Bittencourt Highway was once known as ‘the highway of death’ but investment in ITS systems has brought about some big improvements, as Mauro Nogarin discovers Between 2010 and the end of 2014, Brazil made major investments in traffic technology across its national highways with the result that the ITS network went from 4,963km of fibre optics to 8,524km and the number of cameras increased from 1,127 to 3,208.
    Read More

Highlighted Content