Skip to main content

Sensys continues Middle East success

Sensys Traffic is building on its success in the Middle East, with orders for traffic safety systems from Ras Al Khaimah and Dubai Police in the United Arab Emirates. The order from Ras Al Khaimah is worth US$1.2 million, while the Dubai order is valued at US$846,000. Sensys has been supplying Dubai Police since 2001 and says the order from Ras Al Khaimah is also strategically important, partly because it is a new customer, but chiefly because Ras Al Khaimah has for some time been working with another su
June 9, 2015 Read time: 2 mins
569 Sensys Traffic is building on its success in the Middle East, with orders for traffic safety systems from Ras Al Khaimah and Dubai Police in the United Arab Emirates.

The order from Ras Al Khaimah is worth US$1.2 million, while the Dubai order is valued at US$846,000.

Sensys has been supplying Dubai Police since 2001 and says the order from Ras Al Khaimah is also strategically important, partly because it is a new customer, but chiefly because Ras Al Khaimah has for some time been working with another supplier of traffic monitoring systems, according to Sensys CEO Torbjörn Sandberg.

The Middle East is currently Sensys’ second largest market and the company now has customers in eight of the region’s 14 countries. These countries have high road fatality rates and to improve the situation, major investments to develop infrastructure and safety are currently underway, primarily in the rapidly growing cities.

”We continue to reap success in the Middle East. This order from the Dubai police is the result of a long period of marketing together with our new partners in the Emirates. The order is also confirmation that we are at the cutting edge of technology,” says Torbjörn Sandberg, CEO at Sensys.

For more information on companies in this article

Related Content

  • Government green lights road and rail improvements
    July 19, 2013
    UK Transport Secretary Patrick McLoughlin has confirmed a £1.2 billion order for more state of-the art trains to transform rail travel on one of Britain’s busiest intercity routes. The 270 carriages will be manufactured in Britain by Hitachi Rail Europe as part of the government’s overall £5.8 billion Intercity Express Programme (IEP). The trains will operate on the East Coast Main Line from 2019 and will deliver significant benefits to passengers, including boosting capacity by 18 per cent, improving trai
  • Canadian authorities convinced of enforcement safety benefits
    November 28, 2012
    Cost-benefit analysis invariably finds highly in favour of speed and red light enforcement, particularly so in Edmonton in the Alberta province of Canada, where authorities need no convincing of the merits of road safety engineering. Justification of enforcement efforts on economic grounds has been reinforced this year, by a study of the costs and benefits of red light enforcement. New York-based economic research firm John Dunham & Associates carried out this latest analysis for American Traffic Solutions
  • Sharjah looks to smooth traffic flow 
    August 9, 2022
    Kapsch TrafficCom installing system to speed vehicle progress and cut emissions
  • Measuring alertness to avert drowsy driver incidents
    December 21, 2015
    Falling asleep at the wheel is the primary cause in thousands of deaths on American and other roads, with truck drivers the most at-risk group. David Crawford investigates measures to counter drowsy driving.