The campaign operates on the principles of the Decade of Action for Road Safety 2011-2020 and is calling for action to save children’s lives on the roads around the world. It does so by:
- highlighting the plight of children on the roads
- generating worldwide action to better ensure the safety of children on the roads
- calling for inclusion of safe and sustainable transport in the post-2015 development agenda
The campaign asked children all around the world for their thoughts on road safety and was given clear messages about what protection they need, such as safe routes to walk or cycle to school, promoting helmets in countries where children ride with adults on motorbikes and supporting the correct use of seat-belts and child restraints.
Says Ricardo Fiusco, Redflex CEO: “Redflex is proud to support the #SaveKidsLives campaign. More than 500 children are killed each day in road crashes globally, and tens of thousands more are injured and we want to do our bit to reduce those numbers.”
