Redflex supports #SaveKidsLives 2015

Redflex Traffic Systems has signed up to the 2015 road safety campaign #SaveKidsLives, the worldwide and official campaign for the Third United Nations Global Road Safety Week from 4-10 May 2015.
December 23, 2014 Read time: 2 mins

112 Redflex Traffic Systems has signed up to the 2015 road safety campaign #SaveKidsLives, the worldwide and official campaign for the Third United Nations Global Road Safety Week from 4-10 May 2015.

The campaign operates on the principles of the Decade of Action for Road Safety 2011-2020 and is calling for action to save children’s lives on the roads around the world. It does so by:

  • highlighting the plight of children on the roads

  • generating worldwide action to better ensure the safety of children on the roads

  • calling for inclusion of safe and sustainable transport in the post-2015 development agenda


The campaign asked children all around the world for their thoughts on road safety and was given clear messages about what protection they need, such as safe routes to walk or cycle to school, promoting helmets in countries where children ride with adults on motorbikes and supporting the correct use of seat-belts and child restraints.

Says Ricardo Fiusco, Redflex CEO: “Redflex is proud to support the #SaveKidsLives campaign. More than 500 children are killed each day in road crashes globally, and tens of thousands more are injured and we want to do our bit to reduce those numbers.”

Enforcement

For more information on companies in this article

Related Content

  • Report finds 87 per cent of US drivers engage in unsafe driving behaviour
    March 4, 2016
    About 87 per cent of drivers in the US engaged in at least one risky behaviour while behind the wheel within the past month, according to latest research by the AAA Foundation for Traffic Safety. This includes driving while distracted, impaired, drowsy, speeding, running red lights or not wearing a seat belt. These results come as nearly 33,000 Americans died in car crashes in 2014, and preliminary estimates project a nine percent increase in deaths for 2015. The report finds that one in three drivers ha
    Read More
  • Sign language reduces human error says Clearview
    September 26, 2019
    Wrong-way warning systems and advanced queue detection can help to reduce human error. They can also cut road accidents – and therefore road deaths, says Clearview Intelligence Where were nearly 1,800 deaths on the UK’s roads in 2018 – an average of five people dying each day. The largest single cause of serious injury is crashes at junctions (accounting for 33% of incidents), while the largest single cause of death was run-off road crashes (30%) “With vehicles increasingly being designed with saf
    Read More
  • Scotland pledges 'no road deaths by 2050'
    March 5, 2021
    Scottish Government's Road Safety Framework unveils interim safety targets to 2030
    Read More
  • 'Dazzling sun' is VRU danger
    November 2, 2022
    Cycling UK says that drivers must take more care when sun is lower in the sky
    Read More

Highlighted Content