Redflex supports #SaveKidsLives 2015

Redflex Traffic Systems has signed up to the 2015 road safety campaign #SaveKidsLives, the worldwide and official campaign for the Third United Nations Global Road Safety Week from 4-10 May 2015.
December 23, 2014 Read time: 2 mins

112 Redflex Traffic Systems has signed up to the 2015 road safety campaign #SaveKidsLives, the worldwide and official campaign for the Third United Nations Global Road Safety Week from 4-10 May 2015.

The campaign operates on the principles of the Decade of Action for Road Safety 2011-2020 and is calling for action to save children’s lives on the roads around the world. It does so by:

  • highlighting the plight of children on the roads

  • generating worldwide action to better ensure the safety of children on the roads

  • calling for inclusion of safe and sustainable transport in the post-2015 development agenda


The campaign asked children all around the world for their thoughts on road safety and was given clear messages about what protection they need, such as safe routes to walk or cycle to school, promoting helmets in countries where children ride with adults on motorbikes and supporting the correct use of seat-belts and child restraints.

Says Ricardo Fiusco, Redflex CEO: “Redflex is proud to support the #SaveKidsLives campaign. More than 500 children are killed each day in road crashes globally, and tens of thousands more are injured and we want to do our bit to reduce those numbers.”

Enforcement

For more information on companies in this article

Related Content

  • Mexico improves road safety with speed enforcement programme
    June 7, 2012
    A programme of road safety education and enforcement in the State of Jalisco in Mexico has reduced speed related fatalities by 40% in nine months Speed enforcement equipment will appear in greater number and visibility around the city of Guadalajara over coming months, as the Mexican State of Jalisco expands its road safety campaign. This comes hot on the heels of an initial programme of traffic speed education and enforcement in Guadalajara, which has yielded remarkable results, reducing speed related fata
    Read More
  • Iomob: Tech can help us make better transport choices
    January 24, 2023
    Tired of ‘greenwashing’? Maybe it’s time for the transport sector to think differently, and more ambitiously, about how to encourage greener modal shift, suggests Adrian Ulisse of Iomob
    Read More
  • Governments must look beyond short-term spending of public funds
    February 2, 2012
    Phil Pettitt, Chief Executive of innovITS, the UK's ITS Centre of Excellence, argues that governments need to look beyond the short-term when looking to pump-prime economic recovery with public funds. It seems, in the current economic climate, that a 'good' day is one in which no company is announcing job cuts or going into administration. Consumer demand is down and businesses are retrenching, cutting costs and fretting over the consequences of shrinking opportunities and order books. It has not been this
    Read More
  • ITS homes in on cycling safety
    April 9, 2014
    A new generation of ITS equipment is helping road authorities get to grips with cycle safety – and not a moment too soon as Colin Sowman discovers. Cyclists - remember them? Apparently not. At least not according to the OECD 2013 report Cycling, Health and Safety which contains the statement: ‘Cyclists are often forgotten in the design of the road traffic system’. Looking through the statistics that exist (each country appears to compile them differently) it is not difficult to see how such a conclusion cou
    Read More

Highlighted Content