ITSWC 2022: Chace urges ITS to find 'who's missing'

Call to action from ITS America CEO highlights importance of listening to new voices
By Adam Hill September 20, 2022 Read time: 2 mins
Laura Chace: 'Are we listening, are we making changes to how we implement?' (image: James Robbins)

The opening ceremony of ITS World Congress 2022 saw Laura Chace, president and CEO of ITS America, calling for a greater emphasis on including voices which are often not heard when it comes to planning ITS solutions.

Her plea was for the intelligent transportation community to think hard about how their products and services were used in the real world. The Congress theme of ‘Transformation by Transportation’ points to the idea that technology itself is not the focus.

“It’s about what these solutions can deliver for people,” she said. But in order to create greener, safer transportation services, there was a need to take account of all sorts of voices – not just those of the ITS sector.

“Are we listening, are we making changes to how we implement?” she asked. “Who is missing from this conversation? Who do we need to bring in to this work?”

Also at the opening ceremony, guest speaker Los Angeles mayor Eric Garcetti said the Congress' host city was seeking to ‘reimagine’ urban mobility. “We are trying to put the ‘human’ back into transportation,” he said. “Let’s make sure transportation isn’t just an idea, but something that implements a better world for all of us.”

Read ITS International's ongoing coverage of ITS World Congress 2022 in Los Angeles here

Enforcement

For more information on companies in this article

Related Content

  • 2015 ITS America annual meeting opens in Pittsburgh
    May 1, 2015
    For anyone involved in the ITS industry, the Opening Plenary of the 2015 ITS Annual Meeting will be an unmissable event. It will fully explore the event’s theme – Bridges to Innovation – and speakers will include the newly announced President and CEO of ITS America, Regina Hopper, Kirk Steudle, Director, Michigan DOT and Chairman, ITS America Board of Directors, Daniel G. Corey, Chairman, Pittsburgh Organizing Committee as well as Federal, State and Local Officials along with additional speakers. The sessi
    Read More
  • Iomob: Tech can help us make better transport choices
    January 24, 2023
    Tired of ‘greenwashing’? Maybe it’s time for the transport sector to think differently, and more ambitiously, about how to encourage greener modal shift, suggests Adrian Ulisse of Iomob
    Read More
  • Governments must look beyond short-term spending of public funds
    February 2, 2012
    Phil Pettitt, Chief Executive of innovITS, the UK's ITS Centre of Excellence, argues that governments need to look beyond the short-term when looking to pump-prime economic recovery with public funds. It seems, in the current economic climate, that a 'good' day is one in which no company is announcing job cuts or going into administration. Consumer demand is down and businesses are retrenching, cutting costs and fretting over the consequences of shrinking opportunities and order books. It has not been this
    Read More
  • Changing roles in data collection for traffic management
    January 23, 2012
    Transport for Greater Manchester's David Hytch discusses the evolving roles of the public and private sector in managing and disseminating data. Data services for traffic management were once the sole preserve of public sector organisations, they being uniquely placed and equipped for the work involved. Now, though, this is changing. There is even a presumption in some countries that the private sector will take a greater, if not actually a lead, role in the provision of information for transport management
    Read More

Highlighted Content