Skip to main content

Enforcement cuts distracted driving dramatically

The government of Indonesia says it is working to reduce the number of road deaths in the country by 50 per cent by 2020 and by 80 per cent by 2035. To achieve this, the government will be upgrading the road infrastructure as well as introducing a road safety programme that will run over a ten-year and 25-year plans, starting this year. The programme will be overseen by the National Planning Development Board with involvement of the national police as well as the public works, transportation, national educa
April 17, 2012 Read time: 2 mins
RSSUS Transportation Secretary Ray LaHood has announced dramatic reductions in distracted driving in Syracuse, New York, and Hartford, Connecticut, after two pilot projects measured the effect of increased law enforcement coupled with high-profile public education campaigns.

“These findings show that strong laws, combined with highly-visible police enforcement, can significantly reduce dangerous texting and cell phone use behind the wheel,” said LaHood. “Based on these results, it is crystal clear that those who try to minimise this dangerous behaviour are making a serious error in judgment, especially when half a million people are injured and thousands more are killed in distracted driving accidents.”

Each programme, which was supported by $200,000 in federal funds and $100,000 from the state, examined whether increased police enforcement along with paid advertising and news media coverage could reduce distracted driving. The pilot efforts used “Phone in One Hand, Ticket in the Other” as the media campaign theme and were structured similarly to the highly-successful national seat belt campaign, “Click It or Ticket.” 

During four periods of stepped up enforcement over the past year, Syracuse police issued 9,587 citations for driver violations involving talking or texting on cell phones while operating a vehicle. During the same period, police in Hartford, Connecticut, issued 9,658 tickets for illegal phone use.

Before and after each enforcement wave, the 834 National Highway Traffic Safety Administration (NHTSA) actively observed cell phone use and conducted public awareness surveys at driver licensing offices in the two cities, which found:

  • In Syracuse, New York because of high-visibility enforcement – both handheld cell phone use and texting behind the wheel have declined by one-third.
  • In Hartford, Connecticut, where researchers initially identified drivers talking on their cell phones at twice the frequency (which left more room for improvement), there was a 57 per cent drop in handheld use and texting behind the wheel dropped by nearly three-quarters.

“The success of these pilot programmes clearly show that combining strong laws with strong enforcement can bring about a sea change in public attitudes and behaviour,” said NHTSA Administrator David Strickland.

NHTSA plans to test this same three-part formula – tough laws, strong enforcement, and ongoing public awareness – at the state-wide level next.

For more information on companies in this article

Related Content

  • Deaths of US pedestrians rise sharply, says GHSA report
    April 2, 2019
    Pedestrian deaths across the US have risen to their highest number in nearly 30 years. Many factors are responsible - including the rise and rise of SUVs - according to a worrying new GHSA report ore pedestrians died on US roads last year than in any year since 1990. The Governors Highway Safety Association (GHSA) suggests that 6,227 pedestrians were killed in 2018 – a 4% increase on 2017. Pedestrian deaths as a percentage of total motor vehicle crash deaths increased from 12% in 2008 to 16% in 2017, whi
  • Connected vehicle technology the solution to safety?
    January 25, 2012
    A series of 'driver clinics' is under way across five states, as vehicle manufacturers and the US Government pin their hopes on connected vehicles becoming the next big advance in road safety. Pete Goldin reports. What would a car say if it could talk? Its first words might be: "Here I am". Many vehicles are communicating that very message to each other right now. Admittedly, this is in controlled environments of US Department of Transportation (USDoT) tests, but within the next few years 'connected vehicle
  • Prison sentence for holding a mobile device while driving
    February 5, 2015
    As of 1 February, it will be illegal for drivers in Singapore to hold any type of mobile device while driving. Previously, only calling or texting someone on a mobile phone was barred. Anyone caught holding any mobile device, phone or tablet, while driving can be found guilty of committing an offence; this means mobile phones and tablets. The new changes include not just talking or texting but also surfing the web, visiting social media sites and downloading material. The law also applies to just hold
  • New research finds distracted driving on the rise on I-95
    May 12, 2014
    Transurban-Fluor and AAA Mid-Atlantic have released the second annual report on distracted drivers on I-95 in Northern Virginia, which found that despite major construction, distracted driving is a growing problem on the heavily travelled corridor. The report, part of the Orange Cones, No Phones campaign focused on reducing distracted driving in the 95 Express Lanes construction zone, found that the number of frequent I-95 drivers likely to use their cell phone while driving has increased from 56 percent i