DVLA and Go Safe Wales partner on speed limit compliance

The UK’s Driver and Vehicle Licensing Agency (DVLA) is working in partnership with Go Safe Wales on its Relevant Speed Limits campaign. The campaign uses three themes to improve drivers’ compliance with speed limits: education – on the devastating effect it can have on family and friends through not adhering to the relevant speed limits; enforcement – through speed cameras catching motorists speeding, not wearing a seatbelt and using a mobile phone; and engineering – working with partners to decide the m
March 31, 2014 Read time: 2 mins
The UK’s Driver and Vehicle Licensing Agency (DVLA) is working in partnership with Go Safe Wales on its Relevant Speed Limits campaign.

The campaign uses three themes to improve drivers’ compliance with speed limits: education – on the devastating effect it can have on family and friends through not adhering to the relevant speed limits; enforcement – through speed cameras catching motorists speeding, not wearing a seatbelt and using a mobile phone; and engineering – working with partners to decide the most suitable approach to safety problems at specific locations, such as speed indicator devices.

Welsh government statistics reveal that excessive speed is in most cases a contributory cause of road traffic collisions. Every driver has the potential to make a difference by simply observing speed limits and driving appropriately to the road conditions. GoSafe’s campaigns target the three most vulnerable groups - young drivers, motorcyclists and professional drivers.

The DVLA helps support GoSafe campaigns by promoting messages through various communication channels. DVLA’s strong brand helps reinforce the integrity and credibility of the campaigns. The partnership approach has helped to achieve the communication objectives of both organisations.
Enforcement

Related Content

  • Driver aids make inroads on improving safety
    November 12, 2015
    In-vehicle anti-collision systems continue to evolve and could eliminate some incidents altogether. John Kendall rounds up the current developments. A few weeks ago, I watched a driver reverse a car from a parking bay at right angles to the road, straight into a car driving along the road. The accident happened at walking pace, no-one was hurt and both cars had body panels that regain their shape after a low speed shunt.
    Read More
  • Study shows Irish speed cameras provide five-fold benefit
    April 30, 2015
    Ireland’s mobile speed cameras have been shown to save lives and money but face a legal challenge. David Crawford reports. In 2011 the Republic of Ireland introduced mobile safety cameras on dangerous roads which have, according to the country’s first cost-benefit analysis of the technology, saved an average of 23 lives a year.
    Read More
  • Positive incentives an alternative to road user charging?
    February 1, 2012
    The Netherlands has been looking at incentivising rush-hour avoidance. The intention is to better understand road users' motivations and find alternatives to congestion charging. Something significant needs to happen if we are to adequately address the traffic congestion and other issues caused by the ever-rising numbers of vehicles on our roads. Congestion or distance-based charging is seen as one way of managing demand and raising revenue for improvements to transport infrastructure. However, charging is
    Read More
  • What actually happens if we do #FreetheMIBs?
    May 1, 2020
    Q-Free’s #FREEtheMIBs campaign highlights the use of manufacturer-specific data output, storage and communication protocols in traffic lights and ITS systems.
    Read More

Highlighted Content