Skip to main content

Intertraffic Amsterdam 2024: 'We need to innovate our way out of trouble'

Opening Ceremony sees calls for innovation to help solve pollution and safety issues
By Adam Hill April 16, 2024 Read time: 2 mins
Carlo van de Weijer: optimist

"We need to innovate our way out of trouble," said Carlo van de Weijer at the Opening Ceremony of Intertraffic Amsterdam 2024.

Van de Weijer, general manager of Eindhoven AI Systems Institute at TU Eindhoven, said that technology was needed to help decarbonise transportation - and to make the world's roads safer.

"3,000 people die on the roads each day," he said. "That's a '9/11' every day."

Amsterdam, host of the Intertraffic show, is well known as a 'bicycling city'. Melanie van der Horst, deputy mayor, City of Amsterdam, said that driving your car was "not a right".

She is responsible for traffic, transport and air quality, public space and green, water and development plan for Amsterdam Noord, and said: "Everybody can still go to Amsterdam by car but it may not be the fastest way to get there. It's not always the way in a city."

"I'm an optimist," said Carlo van de Weijer. "I do believe we'll have clean mobility. But on safety we still have to make big steps."

Encouraging visitors to see what's happening at the ITSUP start-up zone, powered by Swarco, he suggested that innovation is going to be key to this. "The breakthroughs of tomorrow are the strange ideas of today."

ITS International is producing the Daily News at Intertraffic Amsterdam - click here to read it

Related Content

  • July 4, 2022
    COMMENT: Lessons from Bloomberg’s brush with danger
    It’s not often that the ITS sector intersects with the art world, but Bloomberg is having a brush with danger. To explain: during 2020-21, Bloomberg Philanthropies’ Asphalt Art Initiative gave grants to dozens of cities to add a splash of colour to their roads in the form of intersection murals, crosswalk art, painted sidewalk extensions and so on.
  • September 1, 2022
    ITSWC 2022: Official Preview is here!
    The ITS World Congress 2022 in Los Angeles runs from 18-22 September
  • December 11, 2023
    Joi Dean: "I believe that we can always figure out a solution to things"
    Joi Dean, CEO of the Richmond Metropolitan Transportation Authority, has been appointed second vice president of IBTTA for 2024. Adam Hill finds out about what drives her to leave a legacy
  • June 11, 2019
    AVs in the Netherlands? Don't forget the bikes
    The Netherlands’ famous love of bicycles could be a problem when it comes to the deployment of autonomous vehicles there. And there might be other obstacles, finds Ben Spencer Of all the countries on the planet, the Netherlands is most ready to start deploying autonomous vehicles (AVs), according to a survey by KPMG earlier this year. On the face of it, this is good news: coming first out of 25 countries listed in the Autonomous Vehicles Readiness Index (AVRI) for the second consecutive year puts the Du